Month <span class=January 2018" src="/wp-content/uploads/2014/04/cropped-office-building-secondary-1.jpg">

Month January 2018

Where Sustainability and Boards of Directors Intersect

The SSC Team January 25, 2018 Tags: , , , , , , , , , Strategic Sustainability Consulting No comments
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With consumers and Wall Street continuing to put pressure on companies to be open about their sustainable practices, boards of directors are feeling the pinch. Investors certainly expect that board members understand and help prepare for challenges. Investing in sustainability is increasingly seen as a risk mitigation strategy, particularly now that it is clear that there is a connection between sustainable efforts and how companies perform.

There are a number of sustainability issues — climate change, water scarcity, labor inequality, product safety — that impact the bottom line. By understanding the impact of these risks on their companies and incorporating that information into the decision making process, boards can meet the demands of a growing number of investors around the world — and unlock real business opportunities.

This Greenbiz.com article, How to Build a Board that’s Competent for Sustainability, was an excellent round up of how to manage boards effectively when it comes to sustainability issues.

 

When an environmental or social issue impacts production and more, board members must respond. And it’s the job of the corporate staff, from investor relations to corporate secretaries to sustainability officers, to help the board become fluent in these sustainability risks — so that directors can understand why it matters to their business and what they can do about it. While some would say you could simple add a member or two to the board who is well versed in sustainable issues, a report recently release by Ceres suggest you should build a sustainably competent board.

 

How to build a sustainably competent board

Key suggestions include integrating sustainability issues into board recruitment and educating directors on sustainability issues and why it’s critical for them to engage with external stakeholders, including investors and experts on sustainability issues. The end goal is totally straightforward and by tackling material sustainability risks as a group, the board can ask the right questions, support or challenge management as needed and make knowledgeable decisions on strategy and risk.

 

There are other important elements that can assist in this process such as investor relations. Investors have long paid attention to board composition, including leading the charge calling for more diversity on corporate boards. Now that focus has grown to include climate competency, with major investors including CalPERS, CalSTRS, Blackrock and State Street (PDF) demanding that boards bring on climate-competent directors.

To work on this transition, the sustainability department and investor relations team can pair up to help educate directors when it comes to sustainability issues. They can prepare educational materials and sessions, report on material sustainability issues and discussion to boards and involve boards in materiality assessments, including ongoing updates of the business case for managing sustainability issues. Materiality assessments are particularly important. A growing number of companies are putting in place formal process to assess materiality sustainability issues. Board members should be involved in these processes to provide input, as well as to vet the results.

Finally, corporate staff can help the board engage with investors and other expert stakeholders on the topics important to the company through outreach to stakeholders or by creating advisory councils that have sufficient expertise to engage with directors and help brief and prepare board members for investor engagements on sustainability issues.

If a board wants what is best for the company, it’s clear that establishing a focus on sustainability issues will be good for business. Would you like help making the case to leadership on the power of sustainability, contact us! 

Is Vanpooling a Good Choice for Your Company?

The SSC Team January 23, 2018 Tags: , , , , Strategic Sustainability Consulting No comments

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 Enjoy this post from the SSC Archives

Check out the following question pop up on 2Degrees.com (a platform for sustainability professionals): 

We’re based in rural Wiltshire and fast outgrowing our site. Whilst expansion plans are in the works, our car park is at capacity and we have more new starters joining every week. Whilst most of us car share, we’re still looking for ways to take cars off the road. We’re looking at introducing buses from the major towns and cities for Dyson people to get to work and back home. It would be great to learn about how others have implemented a similar scheme successfully and what things to watch out for including any experiences you can share on linking incentives to use of more sustainable modes of transport.

-- Nicola Warner | Dyson

There were several good comments already in the thread, but of course we wanted to add our own input! Here's what we said:

Have you considered vanpooling as an option?

We’ve found that vanpooling is a great option for companies located in rural areas when employees live in many directions. It’s particularly valuable for companies with a growing headcount, because it’s relatively easy to add a new van (while adding a new bus route is a significant commitment in terms of time and money).

There's lots of good evidence that vanpooling is good for employees and good for companies. According to Enterprise RideShare:

Vanpooling drastically reduces commuting and maintenance costs by up to $800 a month* (based on AAA mileage). Also, employees who vanpool are eligible for tax incentives  (IRS Tax Code 132(f)) and local government subsidies... People who share a ride aren't subject to the daily traffic grind, which means they arrive at work happier, more relaxed and, in turn, are more productive. Also, vanpoolers are found to be more punctual than those that drive alone. So employees who vanpool are more likely to arrive to work on time.

If you'd like to chat more with us about vanpooling and the key lessons (both positive and negative) we've learned over time, please contact us to set up a meeting. Otherwise, check out these resources for more information.

Vanpooling: A Handbook to Help You Set Up a Program at Your Company - a PDF guide from the US Department of Transportation. While the handbook is a bit old (published in the early 1990s), it is a great roadmap for setting up and managing a vanpooling program.

Vanpool Benefits: Implementing Commuter Benefits - a PDF guide from the US Environmental Protection Agency's "Best Workplace for Commuters" program. While written with an American audience in mind, all companies will find it useful for considering the financial costs and benefits of a vanpooling program.

Curious about how different commuting patterns affect your company's carbon footprint? Download our free white paper, Reducing Your Organization's Carbon Footprint: Addressing Commuter-Related Emissions

TEDTalk Fashion has a pollution problem — can biology fix it?

The SSC Team January 18, 2018 Tags: , , , Strategic Sustainability Consulting No comments
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Everyone loves a good TED Talk! Here’s one of our favorites

Multi-discipline designer Natsai Audrey Chieza is committed to reducing pollution in the fashion industry while creating amazing new things to wear. Working in her lab she noticed that the bacteria Streptomyces coelicolor makes a striking red-purple pigment. Now she’s using the bold, color-fast fabric dye and cutting down on water waste and chemical runoff. She isn't alone in using synthetic biology to redefine our material future — imagine "leather" made from mushrooms or super strong yarn made from spider-silk protein. We're not going to build the future with fossil fuels, Chieza says. With a background crossing the boundaries between technology, biology, design and cultural studies, she believes a more sustainable future will be built with biology.

Creating Partnerships can be Powerful for Your Business

The SSC Team January 16, 2018 Tags: , , , , Strategic Sustainability Consulting No comments
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If you are going it alone as a small sustainable business owner now may be the time to consider partnering up with others in a similar situation. Sure, you could be making ends meet, but as Web Smith noted in his recent piece for Entrepreneur — it’s hard to be the kid on the playground with no friends.

 

Not only can establishing partnerships in the community make you feel a little less alone in the business world, it can help your business make meaningful connections via an established partner.

 

Like anything, you still need to be mindful of creating relationships that make sense and are the right fit for your mission. If you are running a consulting firm that aims to help offices reduce their paper footprint, partnering with a paper company probably doesn’t make sense. However if you are trying to create a foothold in the area of environmentally-friendly household management perhaps you could connect with local cleaning companies and work with them to create a cleaning plan that utilizes natural and organic products. They could offer their clients this service at a slightly higher rate than a cleaning that uses standard products and provide you with a consulting fee as well as offer their customers the chance to connect with you directly to “green” their home stash of products.

 

But no matter what angle you are pursuing, Smith offers up some wise tips about establishing professional partnerships:

 

1. Be clear and straightforward about your business
While your desire to expand your business may make you want to put on blinders and join forces with every potential partnership that comes your way — don’t. Make sure that you have a clear idea of what your purpose is and maintain that focus. If you try to be a brand that means something to everyone, your vision will be diluted and your company may not make sense to the consumer. That is not going to benefit you in the long run.

 

2. Ask questions
Make sure you have as much information as you can before making decisions about a new partnership. Sure, you’ll never know everything and something that seems great may still be a bad fit down the line. But it’s vital that you know what your potential partner’s values and vision are — if they don’t align with yours, you probably don’t want to have your company associated with them.

 

3. Be honest
You are likely to have limitations — everyone does — but by understanding your limitations you are more likely to identify strong partners that can help you fill in these gaps. Don’t hide from those gaps in your experience, use them to find support.

 

4. Know when to say farewell
As an entrepreneur you are already a pro at taking risks, but if a partnership isn’t working as you imagined it’s time to say bye-bye.

 

While establishing your small business may feel isolating, remember to step outside your comfort zone and start making those connections. As long as you maintain a clear commitment to your company’s vision, your brand is likely to benefit from creating business partnerships.

VERGE HAWAII: Asia Pacific Clean Energy Summit

The SSC Team January 11, 2018 Tags: , , , , , Strategic Sustainability Consulting No comments
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VERGE HAWAII
Will you be joining the clean energy summit in Honolulu, HI in June?

June 12-14, 2018

Hilton Hawaiian Village in Honolulu, HI
Learn from key stakeholders as well as the local community and industry leaders about where energy markets are headed and the best methods for building sustainable communities.

Best Practices for Virtual Teams

The SSC Team January 9, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives.

A growing number of companies allow employees to work from home some or all of the time. That's great for many reasons (less time spent in traffic, lower commuting emissions, happier workforce!), but also presents challenges. Today, we're inspired by three articles on how to create, manage, and inspire the best virtual teams. Enjoy!

Tips for Transitioning an Office-Based Company to Remote Work: This Fast Company article from last April includes an interview with an organization that recently went virtual (4 days a week) and 10 tips for companies considering a similar move. (Our favorite is #7!)

How to Be a Family-Friendly Boss: This Harvard Business Review article is focused on ways that bosses can help staff be great employees and great parents. Not surprisingly, allowing some form of virtual work, or telecommuting, is high on the list of recommendations. Our favorite part about this piece is the discussion about how to measure job performance.

How Virtual Teams Can Create Human Connections Despite Distance: This Harvard Business Review article provides great ideas for developing and maintaining highly effective teams when members are in different offices around the world (or just working from home a couple miles away). 

Curious about the environmental benefits of commuting (and how much telecommuting can help)? Download our free white paper, Reducing Your Organization's Carbon Footprint: Addressing Commuter-Related Emissions to learn more about it!

The Obstacles with Sustainability Strategy

The SSC Team January 4, 2018 Tags: , , , , , , , , Strategic Sustainability Consulting No comments
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After you set up a sustainability strategy for a client, does it feel like they end up standing in their own way? Here you have a business that asked you to create a plan, but when it is presented they are hesitant to take the necessary steps to implement one or all of your ideas?

 

Talk about frustrating! Recently the Harvard Business Review talked about the challenges of navigating the politics of innovation and honestly the same concepts can be applied to sustainability strategy. So how can we leap over those hurdles that are getting in the way of a positive end result?

 

Here are the tips Brian Uzzi shared:

 

1. Anticipate Resistance
While the client may be clamoring to “be innovative” or incorporate “creative, new ideas” they may also not actually have the resources necessary to implement them in the long run. While the need for funds or time (or both) may cause resistance initially, you can present how your idea(s) is new, creative and won’t be stealing resources from an on-going project. This should help encourage clients to be more willing to implement your plan.

 

2. Unmask Political Motives

While it may seem clear to you that some kind of internal, political factors are getting in the way of sustainable changes, often the real reasons may not come to the forefront. The clients may present issues —cost, time, complexity — that are publically acceptable but are just covers for underlying factors. Maybe the client sees that the change may impact them in a way they don’t find positive. Or they feel like there isn’t enough data to support making adjustments. To move past issues that may not even be made clear to you, might require expanding your network and bringing more people on board to gain support to move forward.

 

3. Find the right champion

That’s where tip three comes into play. You may need another player within the organization — perhaps someone very senior — who will buy into the sustainable efforts you plan to implement. With them on board, it will likely be less challenging to convince others that there is merit to what you are proposing. However, you may need more than management support to seal the deal.

 

4. Secure social proof

So people wanted to make their office more sustainable, but they haven’t seen hard data that supports it will be effective. But since that evidence won’t be available until they implement the plan what are you going to do? Here’s where social impact can come into play. At the end of the day if enough people believe something, it doesn’t really matter how many facts we have, that social pressure is likely to be enough. If you can inspire some support within the larger team it is likely to lead to more support and implementation of your plan from the higher ups. If people in the office want to reduce waste and lessen their footprint, their desire is likely to impact others in the office.

 

Implementing your strategy may end up taking as much (or more!) work than creating it. But if you can approach the challenge with awareness, hopefully each project can be accomplished without a lot of added stressors. 

Sustainability Consulting Round-Up: Best of Our Blog from December 2017

The SSC Team January 2, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from December.

 

What is augmented reality and why is it important to integrate it into sustainability advocacy and strategy? 

 

Life Cycle Analysis can help you write a better ‘business continuity plan’

 

Making the case for water conservation? Communicate risk in dollars and cents

 

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