Can You Attract Low-Carbon-Focused Clients and Investors?

The SSC Team June 7, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

From the Fortune 500 to retail investors, corporations and individuals are looking to fund green companies and projects. Additionally, B2B companies are increasingly setting sustainability thresholds for suppliers. 

You can make your company attractive to the low-carbon marketplace in a number of ways:

Start reporting: One of the simplest ways to start on the path of attracting the green investment community is to clearly communicate your sustainability efforts and their results. If you aren’t generating a transparent, comprehensive sustainability report, then you are communicating that you do not and have not acknowledged your impact or risk in the face of climate change. By simply reporting on sustainability metrics, you are communicating that your organization is “on it.”

Seek certifications: Look to third-party certifications, in your industry or in a wider industry role, to begin building a validated sustainability strategy that follows best practices. From B-Corp certification to Energy Star (for electronics and appliances) to LEED to ….there are dozens of certifications that signal that your company is serious about following accepted sustainability standards.

Get on “a list:” There are a number of index funds put together based on corporate qualifications and certifications, or you can be added to a green stock listing. Of course, your sustainability efforts or products must be robust to qualify.

Issue green bonds: Starbucks recently made the news for issuing $500 billion in green bonds to fund its sustainability programs. Offering green bonds to investors to fund your sustainability efforts can serve two purposes: generate capital to fund larger-scale sustainability efforts and signal that you’re serious about the investment in the program.

Are you looking to improve your supplier scorecard performance and attract more green business? We have experience with dozens of supplier scorecard metrics and reporting standards to help open doors for your company.


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