Strategic Sustainability Consulting

Strategic Sustainability Consulting

VERGE Hawaii: Asia Pacific Clean Energy Summit

The SSC Team May 10, 2018 Tags: , , , Strategic Sustainability Consulting No comments
brannon-naito-389300.jpg

It’s not too late to join your peers at VERGE Hawaii from June 12–14 in Honolulu. You can be a part of 800 stakeholders — from corporations, government, military, utilities, NGOs and solution providers — who will work together to create new partnerships and explore emerging technologies and trends that will increase economic and community resilience. And if you register by May 11 you can still take advantage of the early bird rate! Get your toes in the sand and your head in the clean economy game.

https://www.greenbiz.com/events/verge/honolulu/2018

Data or Your Gut? Understanding Your True ROI

The SSC Team May 8, 2018 Tags: , , , Strategic Sustainability Consulting No comments
jeremy-bishop-156219.jpg

When it comes to business there will probably never be an end to the discussion of return on investment talk. But it’s important to remember that while financial returns may be easier to document and demonstrate, there is a lot of "data" that's simply subjective, part of the institutional knowledge, or coming from the expert you've hired that you clearly expect to trust. When all these issues are floating around the world of statistics, here’s why going with your "gut" isn't wrong.

 

In the world of sustainability measuring your ROI cannot be based on stats alone. Sure, if you reduce your energy and water usage it’s great to watch your bill go down. However the bigger savings is the enormous — and less immediately clear — impact that these efforts are having on the environment. What’s more important? Saving $50 or reducing your carbon footprint? Hopefully it’s the second one.

 

Paul Marushka adds to the narrative by examining how a “prove it” mentality challenges the value that environmental health and safety bring to the workforce. Despite our obsession with being able to use data to prove the worth of an initiative, sometimes we simply know the intrinsic value in something. Even if there aren’t stats to back it up. Marushka uses the former CEO of Alcoa as an example of what significant results can be achieved without having data to support the efforts: After he challenged the company to become the world’s safest, Alcoa saw an increase in earnings of 600 percent with sales growing by 15 percent per year during a 5-year period. Seems pretty clear that you can prove to leadership the value of investing in environmental health and safety — even if you don’t have software to examine everything and back you up.

 

Because when it comes to sustainability you have to look past the simple dollar value of your business efforts. There may be other ways to measure ROI. Although these efforts may be less tangible immediately, as a business owner you should start trusting your instincts. In a piece for Inc., Peter Kozodoy brought up a unique concept: how trusting your instincts over hard data could help you make better business decisions. And science is supporting the notion that your intuition is there to help you.

 

In a report published in Psychological Science Joel Pearson, an associate professor of psychology at the University of New South Wales, and his research team found evidence that people can use their intuition to make better, faster, more accurate and more confident decisions. Considering how much we tend to cling to data in the business world, this may seen like an unreliable option, however Pearson’s study showed that surrounding ourselves with more positive, subliminal inputs not only helps us make better choices, but it helps us to trust those choices. Engaging in this concept of picking up on other’s subconscious messages could explain why some folks get "luckier" than others — they always have the uncanny ability to spot exceptional business ideas, or seem to find the best people to work with. Individuals who are more in tune with their intuition over what statistic might tell them may be coming out ahead.

 

As you continue forward in your sustainability efforts, remember that your decisions shouldn’t be based on stats alone. There are a little of elements to consider and numbers don’t always tell the full story. 

Sustainability Strategy Isn’t a Checklist

The SSC Team May 3, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
michael-hacker-202835.jpg

Enjoy this post from the SSC Archives. 

 

There are a lot of business books out there that provide templates for business plans and checklists. And having a plan and a checklist is important for any project or start-up, but developing a business strategy or incorporating sustainability into a business strategy isn’t a series of items to check off of a “to-do list.”

Even if you went through and commissioned and then checked off an annual sustainability report, a carbon footprint, a life-cycle analysis, et cetera, there is no guarantee that your organization would even be close to executing a true sustainability strategy.

Sustainability strategy should be based on an organizational understanding of why you need to invest in assessing and reducing your environmental impact. Without understanding why, you risk wasting time and money on projects that don’t align with the overall business strategy and stakeholder needs.

After determining why sustainability is important to the organization, you should focus on materiality, or what are the most important or impactful steps the organization can make inside of a realistic timeframe or budget or deadline.

Finally, look to experts to develop a proven path forward that speaks to both the materiality and the underlying corporate strategy on this issue.

For example, if your company is a small manufacturing firm held accountable to demanding suppliers or upcoming environmental regulations, but you have no clear idea on your environmental impact, then your why may be “we need to know what we are facing so we can answer questions of our stakeholders with honesty and confidence.”

Next, is materiality – are suppliers or regulators more important? Can they be addressed through the same sustainability tool or report?

If you determine through a materiality assessment that your suppliers are the most important stakeholder group to address first, next, consider what information they are demanding, in what format, and by when. In the example case of manufacturing, this may be be collecting LCA data for a supplier scorecard or more pulling together even more thorough data for a third-party environmental or human product declaration (EPD/HPD) report.

Essentially, sustainability strategy should be tailored as carefully as marketing strategy or pricing strategy.

Company leadership should clearly understand why the sustainability efforts are integral to the success of the company, how important they are to the stakeholders who drive that success to help prioritize efforts, and which strategic path forward to take to meet stakeholder needs best.

SSC not only delivers excellent sustainability consulting services, we are focused on ensuring our clients choose the service, and level of service, that will meet their real business goals

Sustainability Consulting Round-Up: Best of Our Blog from April 2018

The SSC Team May 1, 2018 Tags: , , , , , , , , , Strategic Sustainability Consulting No comments
johannes-plenio-400906.jpg

We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from April.

 

Guests, Properties Need to Coordinate in Minimizing Food Waste

 

5 Ways You can Promote Sustainability by Instilling Values In Your Organization

 

Listen Up: Companies Should Not Be Afraid to Get Political

 

Becoming a Better Sustainability Consultant: Understanding Your Client’s Industry

 

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

TEDTalk 3 Creative Ways to Fix Fashion’s Waste Problem

The SSC Team April 26, 2018 Tags: , , , , , , , , , Strategic Sustainability Consulting No comments
ines-alvarez-fdez-490544.jpg

Everyone loves a good TED Talk! Here’s one of our favorites

We may all have too many clothes in our closet that we keep meaning to sort through and donate, but did you ever think about the clothes that never make it to anyone’s closet? If you thought that last season's unpurchased coats, pants and tops ended up being put to use, you’re wrong. Sadly, most of it (nearly 13 million tons each year in the United States alone) ends up in landfills. Clearly the world of fashion has a massive waste problem, and Amit Kalra wants to fix it. Here are some creative ways that he believes the industry can evolve to be more conscientious about the environment —and gain a competitive advantage at the same time.

 

Guests, Properties Need to Coordinate in Minimizing Food Waste

The SSC Team April 24, 2018 Tags: , , , , Strategic Sustainability Consulting No comments
luis-poletti-17300.jpg

Perhaps when you travel you are the type to throw everything for weeks in a single backpack and rough it, but it seems like most of us are falling into a dangerous mindset where going on vacation (or even attending an event) changes the rules when it comes to sustainable practices.

 

You might give in and do everything the easiest way possible because, well, you’re on vacation! What’s the big deal about buying a bottle of water everywhere you go? Or loading up your plate a little more than necessary in the morning at the hotel’s breakfast buffet only to have to throw a third of the food away? But there is so much we should be doing when traveling or attending events in order to minimize our detrimental impact on the environment — particularly as sustainability consultants!

 

Here are some areas where you can improve your personal level of waste while traveling or organizing events while at the same time encouraging your clients to make changes. First you may need to help your clients better understand the benefits that come from implementing a sustainable development strategy which incorporates people, planet and profit for long term success. Sam Trainor-Buckingham outlines that there are many practical benefits for the hospitality industry in this area.  

 

In so many travel experiences people encounter a buffet. This overstocked and overwhelming area of a hotel or cruise is, in actuality, greatly contributing to a massive food waste problem.

 

The FAO reports up to one third of food is spoiled or discarded before consumption, a terrible thing when 800 million people around the globe are considered chronically hungry.

 

We are particularly guilty of this wasteful behavior in the United States where per capita food waste has increased by ~50% since 1974, with each individual generating upwards of 220 pounds of food waste per year.

 

A recent study found that only slightly more than half the food put out in hotel buffets is actually consumed so not only is food going to waste, but hotels are wasting money by overstocking. With this info in mind, some hotels are looking to improve their offerings in order to minimize waste such as offering smaller plates, having stations with nutrition information and more.

 

But it isn’t just a hotel issue. We are a culture where food seems to be everywhere and we need to be more mindful of how we can reduce this terrible problem. Just a few weeks ago Ashley Weisman published A Step-by-Step Guide to Zero Waste Events on Greenbiz.com. Weisman issues a challenge — to make zero-waste events the new norm.

 

In order to do so you must collaborate with your venue and your vendors. With the right information, you can work to divert waste to compost and recycling. You just need to make sure you ask the correct questions, such as: What type of waste infrastructure does the venue have in place? How is food waste normally disposed of ? Where at the venue can you intercept waste between the event and the landfill? Are there compost and recycling bins in the kitchen for meal prep?

 

For zero-waste events you also need to make sure that the back of house staff is trained, which should take no more than 10-15 minutes, including time for questions. This will allow you to list what items are compostable and recyclable, explain why it matters and how their efforts will make a difference and add that responsible waste management is becoming the new normal. Just think, your event will not only have an immediate impact, but it could make an impression on vendors, the venue, the attendees and the staff who may work toward adopting similar practices for future events.

 

The bottom line is that this waste is not only hurting the environment, but it is also hurting businesses bottom lines. It’s time to work with your clients to help them improve their food offerings, the way they handle waste, and the items they chose from the start. In time, they are bound to be pleased with a reduced footprint and a reduced budget. 

4 Sustainability Principles to Win the Sustainability ‘Game’

The SSC Team April 19, 2018 Tags: , , , Strategic Sustainability Consulting No comments
michael-hull-2283.jpg

Sustainability consultant and illustrator Alexandre Magnin has combined his skills to put together a series of animated shorts highlighting sustainable tips. Check out this great 6 minute video from Sustainability Illustrated which explores the 4 sustainability principles that define success and have been peer reviewed and continuously refined over the last 20 years. Magnin is inspired by the work of Dr. Karl-Henrik Robèrt and The Natural Step.

Sustainability and Data Management — They Do Go Hand in Hand

The SSC Team April 17, 2018 Tags: , , , Strategic Sustainability Consulting No comments
felix-russell-saw-372070.jpg

It seems like everything is online these days. And sure, you may be thinking “I am a sustainability consultant, what do I know about data management?” The answer is: probably not enough.

 

While a lot of good comes from “the cloud,” there are a number of factors we need to address as business consultants. You have a responsibility to protect your client’s data, your own materials, and also the best way to advise your clients to take their social responsibility to protect their business, employees and customers, too.

 

Most of us are working with a content management program to help manage workflow. It’s easy! Everyone on the team can get into the same projects! As the number of platforms expands, so too does our need to protect the information that we store in those platforms.

Questions to consider about data management:

·       Do you always know where your content and data are?

·       Do you know where data is being stored processed?

·       Is it secure/encrypted in-flight?

·       Who handles it?

·       Is it copied, shared, stored, archived?

·       Are your chosen third-party services available locally?

·       Do you have contract terms about data location?

It’s time we revisit our cloud practices, making sure we know where our content and data are going and where everything is being processed.

If you aren’t thinking about these issues and how they impact your business and your client’s data, you aren’t alone.

But you can take steps to improve the issues.

Platform ecosystems are ever evolving and if this area seems outside your realm of expertise, perhaps you should look to another consultant who can help you get a better handle being able to answer these questions for your own business, and help clients develop sustainable data-management policies.

You aren’t alone in this complex world, but don’t wait until your data — or your client’s data — is compromised before you get a handle on it.

5 Ways You can Promote Sustainability by Instilling Values In Your Organization

The SSC Team April 12, 2018 Tags: , , , , , , , Strategic Sustainability Consulting No comments
harold-pescuela-28590.jpg

Enjoy this post from the SSC Archives. 

It's a common problem in sustainability consulting: how do you get employees to pay attention to sustainability and integrate social and environmental considerations throughout their job responsibilities and daily behavior?  New research in psychology has some insight, and we're diving in for a closer look at how focus on values and virtues can help drive organizational success.

In 5 Reasons You Need to Instill Values in Your Organization, Jessica Amortegui outlines the connection between good intentions and effective transformation in the workplace. "It is an old truism: employees do not turn to written statements on the company intranet for clues about how to behave--they look to each other," Amortegui writes. "If your goal is to intentionally shape the actions and interactions of employees, you know the importance of creating a 'values-based' culture. However, you also know how difficult it is to implement one."

She further adds: "For companies to truly close the chasm between their stated and lived values, they must enter the human psyche to extract excellence from the inside-out, not dictate it from outside-in. This requires organizations to pivot their approach: rather than get people to live the values, they should focus on the values that live in the people. This taps into the innate qualities that exist across mankind: human virtues."

There a lot more great information in the article (read it in its entirety here) with many helpful links to additional studies and research, but what caught our eye was how Amortegui's thinking could easily be applied to the sustainability work we do with clients. Below, we take excerpts from her list (in italics) and add our own commentary on how it applies to sustainability-oriented change management.

1. Virtues Are a Workplace Game Changer

Amortegui: Employees who feel welcome to express their authentic selves at work exhibit higher levels of organizational commitment, individual performance, and propensity to help others.

Just as Walmart found with their Personal Sustainability Projects, allowing employees to identify a sustainability-related behavior that was personally relevant and valuable was instrumental in creating corporate-wide momentum. Consider how you engage employees -- are you making it clear how "green" opportunities and expectations in the office allow them to bring their most authentic selves to the job?

2. Virtues Lead To Growth Of The Whole Person

Amortegui: The ideal company makes its best employees even better--and the least of them better than they ever thought they could be. Employees are not just looking for the best places to work. They want to join the best places to grow.  

Find ways to tie sustainability goals into personal growth opportunities. Whether it's allowing employees to practice a hands-on skill (how to build a rain barrel or the basics of composting), develop speaking skills (hosting brown-bag workshops on green topics), or engaging with senior managers (participating on the Green Team), make sure that you cultivate a clear link between the initiative itself and the opportunity it provides for participants.

3. Virtues Lead to Greater Onboarding Success

Amortegui: When companies emphasize newcomers' authentic best selves, versus an organizational identity, it contributes to greater customer satisfaction and employee retention after six months.

Start talking about the opportunities for employees to exhibit their personal values by contributing to the company's sustainability efforts from day one. Include an overview of your sustainability goals and strategy in new employee orientations.  Find out how their personal interests and virtues align with the organization and invite them to participate accordingly.

4. Virtues Improve Engagement

Amortegui: Two of the most important predictors of employee retention and satisfaction are reporting to use your top strengths at work and reporting that your manager recognizes your top strengths. 

The more that mid-level managers understand and communicate sustainability goals and priorities to their staff, the easier it will be for employees to "get" how their individual job responsibilities play into the larger picture of organizational sustainability. Provide the training and leadership needed to get managers to 1) understand, 2) communicate, and 3) recognize sustainability potential in their departments. 

5. Virtues Increase Self-Awareness

Amortegui: Organizations that realize this potent potential for human excellence will transcend their current cultures and create a greenhouse effect: shining brightness on what is best about their people while cultivating the conditions for any organizational value system to live, breathe, and flourish.

There is great knowledge within your workforce about the practical realities of achieving sustainability in the workplace, within your industry, and in your community. Companies that tap into that knowledge on a regular basis will find that they reap a myriad of rewards: enthusiasm, morale, expertise, and engagement. Why not take advantage of it!

Want to read more about employee engagement? Check out another article we wrote on the subject for 2degrees, Three Ways to Engage Non-Wired Employees.

Thanks to 2degrees for publishing a version of this article!

VERGE Where Technology Meets Sustainability

The SSC Team April 11, 2018 Tags: , , , , Strategic Sustainability Consulting No comments
nick-jio-138450.jpg

Are you ready to visit the Bay Area for the 2018 Renewable Energy Buyers Alliance (REBA) Summit? The summit will be held in Oakland from October 14–16, leading up to the GreenBiz Group’s VERGE 18 Conference and Expo. Bringing together 400 renewable energy buyers and solution providers, the three days will provide a chance for networking as well as for individuals to collaborate about the best ways to take on the challenges and embrace the opportunities to continue to emerge in this market.