How to Hire a Successful Sustainability Manager
Determining whether or not to implement sustainability efforts is a question of the past for many firms. But once it has been decided, the focus is on how to hire a successful sustainability manager.
Of course, many firms have standardized hiring policies and procedures focused on hiring the most qualified candidate; but when it comes to hiring a manager for an all-together new initiative, especially sustainability, where should you start?
Bob Langert, former VP of Sustainability at McDonald’s identified 8 attributes most commonly found in sustainability leaders. With 30 years of experience working in sustainability, Langert is a leading expert on the topic and has recently finished work on his book, The Battle to Do Good: Inside McDonald’s Sustainability Journey, due out in January.
Among these eight common characteristics Langert found in sustainability leaders are courage, contrariness, and conviction.
He describes that sustainability change will often be met with resistance and, in order to persevere in the face of this resistance, managers must be courageous and “accept and relish the fact that leadership in sustainability means changing something...”
Additionally, conviction plays a central role in leading with courage. Because sustainability is a big-time change from the status quo, “conviction – really having a firmly held belief – is required as the contagious springboard to bring others along,” according to Langert.
Bold, contrarian characteristics are incredibly valuable in a sustainability, but they cannot exist without bringing people together around a common goal – sustainability.
Langert outlines this need clearly, saying “It’s ironic that while it takes a lot of courage, conviction, cleverness and contrariness to battle to make sustainable change, a really good leader knows how to do so and still attract others to the mission or cause.” Thus, highlighting the need for attributes like collaboration, cheerfulness, charisma, and humility.
While conviction can carry an initiative to a certain extent, listening to and working with those who will be impacted can increase success. Langert also includes that, when it comes to charisma, “there’s no one personality profile that dominates.” Instead, he emphasizes that good leaders use their charisma to influence others by building trust.
Finally, Langert noticed that the most successful sustainability leaders are quick to share wins and slow to take credit. In other words, their humility is a strength that is good for teams and, ultimately, sustainability.
Knowing these characteristics is a wonderful start, but how can businesses identify them in applicants to ensure they are hiring the right sustainability leader?
Inc. offers advice for hiring managers emphasizing that “It (hiring) goes far beyond conducting an insightful professional interview, although this is part of it.”
Take a look at what you have to offer and what you are looking for by building a performance-based job description. Once you have a clear idea of what you are looking for, you can be more prepared to ask questions that allow candidates to demonstrate what it is you are looking for in a sustainability manager.
During the interview process consider conducting a performance-based interview and asking questions about accomplishments. These types of questions allow you to compare the candidate’s accomplishments to the sustainability manager position.
Additionally, as the candidate discusses these accomplishments interviewers can dig deeper, focusing on the attributes discussed by Langert.
This process can be arduous and complicated. In many cases, you may not yet know what you’re looking for or how to best determine which candidates are ready to lead your sustainability initiatives and there’s nothing wrong with that.
Sometimes it's ok NOT to hire, but to get a consultant (like us) on board first to fully develop the job description and 5-year plan, and then hire a more junior person for implementation. There are many things to be learned when it comes to creating successful sustainability efforts. Luckily, there is plenty of help available.