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Do You Need Expensive Software for Environmental Reporting?

The SSC Team July 10, 2018 Tags: , , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives. 

 

According to a recent press release by the Environmental Business Journal (EBJ), the U.S. environmental industry grew 3.9% in 2014. Although the data will take another 10 months to come together for 2015, it’s fairly safe to say the sector saw growth again last year as the economy held steady.

EBJ reports on 14 business segments divided into three categories, all three categories showing upward trends in 2014.

The largest single growth area in 2014 was a double-digit gain in environmental software and information systems.

The industry has seen many environmental, health, safety and sustainability software vendors disappear as quickly as they appear, but every industry sees the tech start-up side get red hot, cool off, and heat up again.

With evolving needs, evolving science, and evolving technology capabilities, it is not at all surprising that many start-ups struggle in this field.

Complicating matters is the fact that many of the customers that a software company in the environmental software and information systems field would need to acquire aren’t fluent in what they actually need to purchase (or how to use it).

Environmental reporting and data management systems are a lot like complicated legal matters or the tax code: companies likely need a specialist, and we haven’t reached a tipping point in the business community where enough companies have specialists.

Companies might buy a software license from a promising start-up with good software, yet not know how to actually collect the appropriate data and end up not using the tool to its potential. By the time they’ve got the team in place and are ready to ramp up, the software tool they’ve purchased needs an expensive upgrade because of changes in the science, regulations, or standards of sustainability reporting. You can see how the CEO might balk on a second wave of investment when the first wasn’t a huge success.

It’s not that start-ups are struggling in a silo, it’s more likely that we just haven’t reached a critical mass of companies with the in-house resources that can gain maximum value from a well-built environmental software tool. Combine that with a standard of reporting that itself is a moving target, and it is really difficult to gain traction as a environmental software company.

If you know your company is ready to do begin sustainability reporting, but don’t have the in-house team to manage the software tools on the market, contact us. We work with leading software programs for tracking and reporting on environmental data, and help companies determine what might will for them. 

Sustainability Consulting Round-Up: Best of Our Blog from June 2018

The SSC Team July 3, 2018 Tags: , , , , , , , , , , , , , , , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from June.

 

Mining Companies Can Care

 

Triple Bottom Line: The Science of Good Business

 

Keeping Your Sustainability Team Engaged- Words to Live By

 

Taking the Trash to a Whole New Level

  

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Sustainability Consulting Round-Up: Best of Our Blog from April 2018

The SSC Team May 1, 2018 Tags: , , , , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from April.

 

Guests, Properties Need to Coordinate in Minimizing Food Waste

 

5 Ways You can Promote Sustainability by Instilling Values In Your Organization

 

Listen Up: Companies Should Not Be Afraid to Get Political

 

Becoming a Better Sustainability Consultant: Understanding Your Client’s Industry

 

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

4 Sustainability Principles to Win the Sustainability ‘Game’

The SSC Team April 19, 2018 Tags: , , , Strategic Sustainability Consulting No comments
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Sustainability consultant and illustrator Alexandre Magnin has combined his skills to put together a series of animated shorts highlighting sustainable tips. Check out this great 6 minute video from Sustainability Illustrated which explores the 4 sustainability principles that define success and have been peer reviewed and continuously refined over the last 20 years. Magnin is inspired by the work of Dr. Karl-Henrik Robèrt and The Natural Step.

Sustainability and Data Management — They Do Go Hand in Hand

The SSC Team April 17, 2018 Tags: , , , Strategic Sustainability Consulting No comments
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It seems like everything is online these days. And sure, you may be thinking “I am a sustainability consultant, what do I know about data management?” The answer is: probably not enough.

 

While a lot of good comes from “the cloud,” there are a number of factors we need to address as business consultants. You have a responsibility to protect your client’s data, your own materials, and also the best way to advise your clients to take their social responsibility to protect their business, employees and customers, too.

 

Most of us are working with a content management program to help manage workflow. It’s easy! Everyone on the team can get into the same projects! As the number of platforms expands, so too does our need to protect the information that we store in those platforms.

Questions to consider about data management:

·       Do you always know where your content and data are?

·       Do you know where data is being stored processed?

·       Is it secure/encrypted in-flight?

·       Who handles it?

·       Is it copied, shared, stored, archived?

·       Are your chosen third-party services available locally?

·       Do you have contract terms about data location?

It’s time we revisit our cloud practices, making sure we know where our content and data are going and where everything is being processed.

If you aren’t thinking about these issues and how they impact your business and your client’s data, you aren’t alone.

But you can take steps to improve the issues.

Platform ecosystems are ever evolving and if this area seems outside your realm of expertise, perhaps you should look to another consultant who can help you get a better handle being able to answer these questions for your own business, and help clients develop sustainable data-management policies.

You aren’t alone in this complex world, but don’t wait until your data — or your client’s data — is compromised before you get a handle on it.

5 Ways You can Promote Sustainability by Instilling Values In Your Organization

The SSC Team April 12, 2018 Tags: , , , , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives. 

It's a common problem in sustainability consulting: how do you get employees to pay attention to sustainability and integrate social and environmental considerations throughout their job responsibilities and daily behavior?  New research in psychology has some insight, and we're diving in for a closer look at how focus on values and virtues can help drive organizational success.

In 5 Reasons You Need to Instill Values in Your Organization, Jessica Amortegui outlines the connection between good intentions and effective transformation in the workplace. "It is an old truism: employees do not turn to written statements on the company intranet for clues about how to behave--they look to each other," Amortegui writes. "If your goal is to intentionally shape the actions and interactions of employees, you know the importance of creating a 'values-based' culture. However, you also know how difficult it is to implement one."

She further adds: "For companies to truly close the chasm between their stated and lived values, they must enter the human psyche to extract excellence from the inside-out, not dictate it from outside-in. This requires organizations to pivot their approach: rather than get people to live the values, they should focus on the values that live in the people. This taps into the innate qualities that exist across mankind: human virtues."

There a lot more great information in the article (read it in its entirety here) with many helpful links to additional studies and research, but what caught our eye was how Amortegui's thinking could easily be applied to the sustainability work we do with clients. Below, we take excerpts from her list (in italics) and add our own commentary on how it applies to sustainability-oriented change management.

1. Virtues Are a Workplace Game Changer

Amortegui: Employees who feel welcome to express their authentic selves at work exhibit higher levels of organizational commitment, individual performance, and propensity to help others.

Just as Walmart found with their Personal Sustainability Projects, allowing employees to identify a sustainability-related behavior that was personally relevant and valuable was instrumental in creating corporate-wide momentum. Consider how you engage employees -- are you making it clear how "green" opportunities and expectations in the office allow them to bring their most authentic selves to the job?

2. Virtues Lead To Growth Of The Whole Person

Amortegui: The ideal company makes its best employees even better--and the least of them better than they ever thought they could be. Employees are not just looking for the best places to work. They want to join the best places to grow.  

Find ways to tie sustainability goals into personal growth opportunities. Whether it's allowing employees to practice a hands-on skill (how to build a rain barrel or the basics of composting), develop speaking skills (hosting brown-bag workshops on green topics), or engaging with senior managers (participating on the Green Team), make sure that you cultivate a clear link between the initiative itself and the opportunity it provides for participants.

3. Virtues Lead to Greater Onboarding Success

Amortegui: When companies emphasize newcomers' authentic best selves, versus an organizational identity, it contributes to greater customer satisfaction and employee retention after six months.

Start talking about the opportunities for employees to exhibit their personal values by contributing to the company's sustainability efforts from day one. Include an overview of your sustainability goals and strategy in new employee orientations.  Find out how their personal interests and virtues align with the organization and invite them to participate accordingly.

4. Virtues Improve Engagement

Amortegui: Two of the most important predictors of employee retention and satisfaction are reporting to use your top strengths at work and reporting that your manager recognizes your top strengths. 

The more that mid-level managers understand and communicate sustainability goals and priorities to their staff, the easier it will be for employees to "get" how their individual job responsibilities play into the larger picture of organizational sustainability. Provide the training and leadership needed to get managers to 1) understand, 2) communicate, and 3) recognize sustainability potential in their departments. 

5. Virtues Increase Self-Awareness

Amortegui: Organizations that realize this potent potential for human excellence will transcend their current cultures and create a greenhouse effect: shining brightness on what is best about their people while cultivating the conditions for any organizational value system to live, breathe, and flourish.

There is great knowledge within your workforce about the practical realities of achieving sustainability in the workplace, within your industry, and in your community. Companies that tap into that knowledge on a regular basis will find that they reap a myriad of rewards: enthusiasm, morale, expertise, and engagement. Why not take advantage of it!

Want to read more about employee engagement? Check out another article we wrote on the subject for 2degrees, Three Ways to Engage Non-Wired Employees.

Thanks to 2degrees for publishing a version of this article!

Becoming a Better Sustainability Consultant: Understanding Your Client’s Industry

The SSC Team April 5, 2018 Tags: , , , , Strategic Sustainability Consulting No comments
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Do you often wonder how you could become a better sustainability consultant? Check out Strategic Sustainability Consulting President Jennifer Woofter’s monthly tip to help you gain knowledge that will better help you serve your clients. After listening to this month’s tip about focusing on the unique industry of each client, we invite you to share your questions in the comments below.

https://youtu.be/YfA9C7455FU

 

Sustainability Consulting Round-Up: Best of Our Blog from February 2018

The SSC Team March 1, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from February.

How to Improve Client Outreach

 

The Four Big Social Media Mistakes Your Company Is Probably Making

 

Straight Talk with the CEO to get Better Sustainability Results

 

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

SSC’s Sustainability Consulting Masterclass Updated for 2018

The SSC Team February 28, 2018 Tags: , , Strategic Sustainability Consulting No comments
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So you want to become a sustainability consultant?

Sustainability consulting is competitive, multi-disciplinary, and continually changing as technology, policy, climate, and the global economy changes. But breaking in to the field is more than possible. It's just a matter of understanding how your own particular skills and interests can be effectively developed and positioned to add value to your future consulting clients - and what you can expect managing your own consulting business. 

Our Sustainability Consulting Masterclass is an online, on-demand series of five webinars, each ranging from 60-100 minutes long. It's great place to start to understand the basics of becoming a successful sustainability consultant and assessing the challenges of the business side of consulting. 

The series covers topics such as: 

  • Sustainability 101 - an industry overview
  • high-growth areas within sustainability consulting
  • clients you can expect to see hiring
  • writing proposals and contracts for sustainability consulting engagements
  • project management tools, communication strategies, and suggestions for how to approach pricing.

Get a sneak peak at each of the classes, including testimonials from past participants. 

And until March 15, 2018, we're knocking $51 off the price of the course. 

We hope you enjoy your own continuing education and thank you for choosing SSC to help you in your professional development. 

 

 

 

How to Improve Client Outreach

The SSC Team February 6, 2018 Tags: , , , , , Strategic Sustainability Consulting No comments
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You may think that your work in the world of sustainability puts you in a totally unique industry. But think again! You may not like the idea of equating your work with work in sales, however a lot of the elements of a sales role overlap sustainability.

 

Just think — if you need to convince an internal audience that it is worth investing in sustainable efforts, aren’t you selling them on it? Or, as a consultant, you’re constantly selling your expertise? With that in mind, here are some tips from sales pros — and some things you definitely want to avoid when you are trying to engage a new client.

 

Focus on trust. Out of the gate you can’t just throw tons of new (and possibly expensive) ideas right out of the gate. First you need to establish a relationship, which will allow you to build trust. Then when you present a strategic plan the listener will be more likely to be confident in your agenda.

 

How can you create this trust? Jeff Haden offered three great suggestions in his recent post on Inc. about taking this step. First you need to learn about your contact and their business or organizational obstacles. If you don’t understand their unique challenges and values, how can you create a strategy that will make sense to them?

 

Find common ground. The best way to connect with a potential client is through a mutual connection. Research has shown that a buyer is five times more likely to engage with a sales person if they connected through a mutual acquaintance. Five times more likely! You can easily translate that from sales to your sustainability business — always look for a common professional connection.

 

And for in-house common ground? Look for opportunities to collaborate on their projects before pushing hard for someone to immediately jump on board your project. The old adage, “make it their idea” works well when selling to co-workers across departments.

 

The last tip seems like a no brainer — demonstrate expertise and knowledge in your industry. You may get in the door, but your potential client is probably not going to sign onto any strategy you create unless they believe you really know what you are talking about. Be confident and show that you are tuned into their business and the best ways to make sustainable adjustments in their industry.

 

As an internal sustainability manager or advocate, it might be helpful to bring in an expert for a workshop to better explain what sustainability is from a position of experience. This may answer a lot of questions for everyone on the team, and give you some insight on what next steps you need to take as well.

 

With those guidelines in mind, let’s take a look at some of behaviors you want to avoid while selling:  

 

Do not blame others if your performance declines. Your plans aren’t being accepted? You aren’t growing your client base? Before you start casting the blame on someone else, take a real look at what former clients, supervisors, or colleagues are saying about your work. Have things changed?

 

As a consultant, even if you’ve found one super, amazing client, don’t neglect your other work. Remember do not put all your eggs in one basket. Client needs change, relationships change, and you can’t focus all your attention on only one company or you could end up with nothing.

 

You probably don’t want to get too political. If you take a stance make sure it is in line with your brand as a consultant or in line with the corporate values. Try to keep your personal feelings in check, and think about the brand you’re selling before make politically motivated statements.