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Jennifer Woofter Answers: Does it Matter Where Your Sustainability Consulting Firm is Located?

The SSC Team August 9, 2016 Tags: , , , Strategic Sustainability Consulting No comments

What does it take to grow a global consulting business in a medium-sized city or smaller town?

Jennifer Woofter talks about how to grow a business from anywhere, leveraging technology, time management, and your professional network in this short video presentation for Launched In Lynchburg, a web portal designed to inspire, educate and connect local entrepreneurs and professionals in Lynchburg, Virginia. 

Lynchburg is the global HQ of Strategic Sustainability Consulting.

As a seasoned entrepreneur and accomplished consultant, Jennifer shares four important pieces of advice for local consultants to compete in the global economy:

  • All roads eventually lead to Lynchburg
  • Be local, act global
  • Play to your competitive advantage
  • Know where to find talent

Do you have questions about relocating your business to a small town? Let us know in the comments! 

The Most Important Skill for Sustainability Professionals

The SSC Team July 21, 2016 Tags: , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC archives.

What is the most important skill for sustainability professionals to have? In this short video, SSC President Jennifer Woofter shares her thoughts on what it takes to succeed in this profession.

Need more help with your new career in sustainability?  Register for our online course, Sustainability Consulting Masterclass or sign up for some one-on-one coaching

Best of the Blog for June 2016

The SSC Team June 30, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Each month, we highlight some of our more popular content on the SSC blog!

In case you missed them, here's a round-up of our most popular blog posts from this past month. These are the articles that received the most attention from our online audience. Check them out! 

  1. Free Learning Resources for Aspiring Sustainability Professionals
  2. Puma, Adidas, Under Armour - Who Has the Best Sustainability Sustainability
  3. Best Practices for Virtual Teams
  4. Seven Questions to Focus Sustainability Leadership
  5. Test Your Company's Strategic Sustainability Alignment

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

Best of the Blog for June 2016

The SSC Team June 30, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Each month, we highlight some of our more popular content on the SSC blog!

In case you missed them, here's a round-up of our most popular blog posts from this past month. These are the articles that received the most attention from our online audience. Check them out! 

  1. Free Learning Resources for Aspiring Sustainability Professionals
  2. Puma, Adidas, Under Armour - Who Has the Best Sustainability Sustainability
  3. Best Practices for Virtual Teams
  4. Seven Questions to Focus Sustainability Leadership
  5. Test Your Company's Strategic Sustainability Alignment

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

The Earth Genome: New Natural Capital Accounting Software Being Tested

The SSC Team June 28, 2016 Tags: , , , Strategic Sustainability Consulting No comments

Global leaders in sustainability measure much more than impact, they are focused on measuring all up and downstream inputs and outputs to really find ways to improve performance on social and environmental metrics, and to translate those improvements into a common denominator that everyone understands: currency.

Tracking performance this way is often called natural capital accounting.

Many organizations that delve this deeply into the cost, benefit, risk, and impact of the “use of nature” in performing business tasks use a host of methodologies to fully analyze all of the different datasets and translate them into a coherent report.

For example, Kering, the parent company of the clothing and footware manufacturer, Puma, published its methodology as an open-source tool for others to use.

Recently, a non-profit organization called The Earth Genome, launched a software tool that may help standardize and simplify the process of natural capital accounting. Currently, the chemical giant Dow is testing the software, and eventually the organization plans to make the tool more widely available.

Accurate and trusted industry-wide tools, like CDP and GRI, help better benchmark and assess sustainability progress, so we can’t help but be a bit optimistic about The Earth Genome project. We look forward to the wider launch to see how this tool compares in its ability to collect data and generate accurate results.

If your company is ready to develop its sustainability action plan, and fully understand its impact, risk and opportunities, contact us. 

The Earth Genome: New Natural Capital Accounting Software Being Tested

The SSC Team June 28, 2016 Tags: , , , Strategic Sustainability Consulting No comments

Global leaders in sustainability measure much more than impact, they are focused on measuring all up and downstream inputs and outputs to really find ways to improve performance on social and environmental metrics, and to translate those improvements into a common denominator that everyone understands: currency.

Tracking performance this way is often called natural capital accounting.

Many organizations that delve this deeply into the cost, benefit, risk, and impact of the “use of nature” in performing business tasks use a host of methodologies to fully analyze all of the different datasets and translate them into a coherent report.

For example, Kering, the parent company of the clothing and footware manufacturer, Puma, published its methodology as an open-source tool for others to use.

Recently, a non-profit organization called The Earth Genome, launched a software tool that may help standardize and simplify the process of natural capital accounting. Currently, the chemical giant Dow is testing the software, and eventually the organization plans to make the tool more widely available.

Accurate and trusted industry-wide tools, like CDP and GRI, help better benchmark and assess sustainability progress, so we can’t help but be a bit optimistic about The Earth Genome project. We look forward to the wider launch to see how this tool compares in its ability to collect data and generate accurate results.

If your company is ready to develop its sustainability action plan, and fully understand its impact, risk and opportunities, contact us. 

Test Your Company’s Strategic Sustainability Alignment

The SSC Team June 23, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Integrating sustainability deeply into core business strategy is the only way to build a truly sustainable business.

A recent article in the Harvard Business Review broke down the three elements of business alignment: defined long-term purpose, strategic effectiveness, and organizational effectiveness.

Your purpose is your direction - an aspiration to achieve something greater in the world. Strategic effectiveness includes the steps and plans taken to achieve that greater purpose. Organizational effectiveness is the technical, human, physical, and capital resources and capabilities a company has to support the strategy.

As organizations continue to face growing risk posed by climate change, there are many ways they are responding. Some companies “greenwash” or come perilously close, stating sustainability goals in a purpose/mission statement or misleading through relatively meaningless or deceptive sustainability "reports," while not assigning any strategic or organizational resources into actual progress toward a more sustainable business model.

A few organizations develop strategic plans that include aspirational goals and benchmarks along sustainability metrics, but then don’t ever fund the work (think, government).

Other organizations invest money in organizational effectiveness, like focusing heavily on waste reduction to save money and achieving a semblance of sustainable performance as a byproduct of that work, but likely not making any real progress toward reducing impact in a more meaningful way or aspiring for overall organizational sustainability.

Many companies are somewhere in the middle, picking and choosing where to aspire, plan, and invest resources, but alignment is missing across the business as a whole.

Fully integrating sustainability in all three of these areas – purpose, strategy, and organizational effectiveness/resources – is the only way to truly create a sustainable business. And, if you follow the logic of the article’s authors, this will result in a successful business as well.

Are you ready to start on the path of creating a meaningful sustainability strategy?  

Test Your Company’s Strategic Sustainability Alignment

The SSC Team June 23, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Integrating sustainability deeply into core business strategy is the only way to build a truly sustainable business.

A recent article in the Harvard Business Review broke down the three elements of business alignment: defined long-term purpose, strategic effectiveness, and organizational effectiveness.

Your purpose is your direction - an aspiration to achieve something greater in the world. Strategic effectiveness includes the steps and plans taken to achieve that greater purpose. Organizational effectiveness is the technical, human, physical, and capital resources and capabilities a company has to support the strategy.

As organizations continue to face growing risk posed by climate change, there are many ways they are responding. Some companies “greenwash” or come perilously close, stating sustainability goals in a purpose/mission statement or misleading through relatively meaningless or deceptive sustainability "reports," while not assigning any strategic or organizational resources into actual progress toward a more sustainable business model.

A few organizations develop strategic plans that include aspirational goals and benchmarks along sustainability metrics, but then don’t ever fund the work (think, government).

Other organizations invest money in organizational effectiveness, like focusing heavily on waste reduction to save money and achieving a semblance of sustainable performance as a byproduct of that work, but likely not making any real progress toward reducing impact in a more meaningful way or aspiring for overall organizational sustainability.

Many companies are somewhere in the middle, picking and choosing where to aspire, plan, and invest resources, but alignment is missing across the business as a whole.

Fully integrating sustainability in all three of these areas – purpose, strategy, and organizational effectiveness/resources – is the only way to truly create a sustainable business. And, if you follow the logic of the article’s authors, this will result in a successful business as well.

Are you ready to start on the path of creating a meaningful sustainability strategy?  

Free Learning Resources for Aspiring Sustainability Professionals

The SSC Team June 14, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Sustainability consulting is about so much more than caring about mitigating the effects of climate change. We often hear about the passion and energy aspiring consultants hope to bring to the field, but what a good consultant really needs is business knowledge, a solid understanding of the sustainability field, consulting skills, and change management skills.

Of course, growing into the role is part of the process of developing into a senior consultant. And growing requires learning.

If you have a solid background in business or consulting, maybe you need to focus on your sustainability knowledge. If you are a science and data expert, maybe you need to brush up on your strategic management and leadership skills.

Whatever your skill gap is, whatever your job status is, whatever your goals are, you should always set aside some time to learn something new.

We came across this ridiculously good article from Inc. featuring 21 awesome places to learn skills online, and we highlighted a few good ones to illustrate how easy it is to brush up on key sustainability and consulting skills for free.

 Go forth and learn.

  • MIT OpenCourseWare – MIT has offered courseware, learning resources, and syllabi up online for free for a number of years now. Review lecture notes, find the best textbooks, follow along with lab demos on courses ranging from climate studies, change management, leadership, and sustainability policy.
  • Boundless – A company shaping the way textbooks are written and sold, Boundless offers great overview information on dozens of topics to help students quickly understand the basics of any field. From accounting to biology to business, Boundless is a solid place to brush up on a topic you don’t need to know tons of detail about.
  • UReddit – Reddit surprises with some really interesting courses on things that you might not be able to find anywhere else online. Think “Advanced training on Microsoft Excel” or “Starting your own business.”
  • Future Learn – A private company owned by The Open University offering free coursework from professionals in the UK and partners around the world.
  • Free course: Make an Impact: Sustainability for Professionals. Find out how to integrate a sustainable development strategy into your company with this free online course. University of Bath.
  • Supply Chain Innovation: How Technology Can Create a Sustainable Future. University of Twente.

Once you’ve built your foundational knowledge, come back and get certified as a green auditor or connect with our CEO for personal job coaching based on your newly developed skills.

Free Learning Resources for Aspiring Sustainability Professionals

The SSC Team June 14, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Sustainability consulting is about so much more than caring about mitigating the effects of climate change. We often hear about the passion and energy aspiring consultants hope to bring to the field, but what a good consultant really needs is business knowledge, a solid understanding of the sustainability field, consulting skills, and change management skills.

Of course, growing into the role is part of the process of developing into a senior consultant. And growing requires learning.

If you have a solid background in business or consulting, maybe you need to focus on your sustainability knowledge. If you are a science and data expert, maybe you need to brush up on your strategic management and leadership skills.

Whatever your skill gap is, whatever your job status is, whatever your goals are, you should always set aside some time to learn something new.

We came across this ridiculously good article from Inc. featuring 21 awesome places to learn skills online, and we highlighted a few good ones to illustrate how easy it is to brush up on key sustainability and consulting skills for free.

 Go forth and learn.

  • MIT OpenCourseWare – MIT has offered courseware, learning resources, and syllabi up online for free for a number of years now. Review lecture notes, find the best textbooks, follow along with lab demos on courses ranging from climate studies, change management, leadership, and sustainability policy.
  • Boundless – A company shaping the way textbooks are written and sold, Boundless offers great overview information on dozens of topics to help students quickly understand the basics of any field. From accounting to biology to business, Boundless is a solid place to brush up on a topic you don’t need to know tons of detail about.
  • UReddit – Reddit surprises with some really interesting courses on things that you might not be able to find anywhere else online. Think “Advanced training on Microsoft Excel” or “Starting your own business.”
  • Future Learn – A private company owned by The Open University offering free coursework from professionals in the UK and partners around the world.
  • Free course: Make an Impact: Sustainability for Professionals. Find out how to integrate a sustainable development strategy into your company with this free online course. University of Bath.
  • Supply Chain Innovation: How Technology Can Create a Sustainable Future. University of Twente.

Once you’ve built your foundational knowledge, come back and get certified as a green auditor or connect with our CEO for personal job coaching based on your newly developed skills.