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5 Ways You can Promote Sustainability by Instilling Values In Your Organization

The SSC Team April 12, 2018 Tags: , , , , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives. 

It's a common problem in sustainability consulting: how do you get employees to pay attention to sustainability and integrate social and environmental considerations throughout their job responsibilities and daily behavior?  New research in psychology has some insight, and we're diving in for a closer look at how focus on values and virtues can help drive organizational success.

In 5 Reasons You Need to Instill Values in Your Organization, Jessica Amortegui outlines the connection between good intentions and effective transformation in the workplace. "It is an old truism: employees do not turn to written statements on the company intranet for clues about how to behave--they look to each other," Amortegui writes. "If your goal is to intentionally shape the actions and interactions of employees, you know the importance of creating a 'values-based' culture. However, you also know how difficult it is to implement one."

She further adds: "For companies to truly close the chasm between their stated and lived values, they must enter the human psyche to extract excellence from the inside-out, not dictate it from outside-in. This requires organizations to pivot their approach: rather than get people to live the values, they should focus on the values that live in the people. This taps into the innate qualities that exist across mankind: human virtues."

There a lot more great information in the article (read it in its entirety here) with many helpful links to additional studies and research, but what caught our eye was how Amortegui's thinking could easily be applied to the sustainability work we do with clients. Below, we take excerpts from her list (in italics) and add our own commentary on how it applies to sustainability-oriented change management.

1. Virtues Are a Workplace Game Changer

Amortegui: Employees who feel welcome to express their authentic selves at work exhibit higher levels of organizational commitment, individual performance, and propensity to help others.

Just as Walmart found with their Personal Sustainability Projects, allowing employees to identify a sustainability-related behavior that was personally relevant and valuable was instrumental in creating corporate-wide momentum. Consider how you engage employees -- are you making it clear how "green" opportunities and expectations in the office allow them to bring their most authentic selves to the job?

2. Virtues Lead To Growth Of The Whole Person

Amortegui: The ideal company makes its best employees even better--and the least of them better than they ever thought they could be. Employees are not just looking for the best places to work. They want to join the best places to grow.  

Find ways to tie sustainability goals into personal growth opportunities. Whether it's allowing employees to practice a hands-on skill (how to build a rain barrel or the basics of composting), develop speaking skills (hosting brown-bag workshops on green topics), or engaging with senior managers (participating on the Green Team), make sure that you cultivate a clear link between the initiative itself and the opportunity it provides for participants.

3. Virtues Lead to Greater Onboarding Success

Amortegui: When companies emphasize newcomers' authentic best selves, versus an organizational identity, it contributes to greater customer satisfaction and employee retention after six months.

Start talking about the opportunities for employees to exhibit their personal values by contributing to the company's sustainability efforts from day one. Include an overview of your sustainability goals and strategy in new employee orientations.  Find out how their personal interests and virtues align with the organization and invite them to participate accordingly.

4. Virtues Improve Engagement

Amortegui: Two of the most important predictors of employee retention and satisfaction are reporting to use your top strengths at work and reporting that your manager recognizes your top strengths. 

The more that mid-level managers understand and communicate sustainability goals and priorities to their staff, the easier it will be for employees to "get" how their individual job responsibilities play into the larger picture of organizational sustainability. Provide the training and leadership needed to get managers to 1) understand, 2) communicate, and 3) recognize sustainability potential in their departments. 

5. Virtues Increase Self-Awareness

Amortegui: Organizations that realize this potent potential for human excellence will transcend their current cultures and create a greenhouse effect: shining brightness on what is best about their people while cultivating the conditions for any organizational value system to live, breathe, and flourish.

There is great knowledge within your workforce about the practical realities of achieving sustainability in the workplace, within your industry, and in your community. Companies that tap into that knowledge on a regular basis will find that they reap a myriad of rewards: enthusiasm, morale, expertise, and engagement. Why not take advantage of it!

Want to read more about employee engagement? Check out another article we wrote on the subject for 2degrees, Three Ways to Engage Non-Wired Employees.

Thanks to 2degrees for publishing a version of this article!

Becoming a Better Sustainability Consultant: Understanding Your Client’s Industry

The SSC Team April 5, 2018 Tags: , , , , Strategic Sustainability Consulting No comments
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Do you often wonder how you could become a better sustainability consultant? Check out Strategic Sustainability Consulting President Jennifer Woofter’s monthly tip to help you gain knowledge that will better help you serve your clients. After listening to this month’s tip about focusing on the unique industry of each client, we invite you to share your questions in the comments below.

https://youtu.be/YfA9C7455FU

 

Sustainability Consulting Round-Up: Best of Our Blog from February 2018

The SSC Team March 1, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from February.

How to Improve Client Outreach

 

The Four Big Social Media Mistakes Your Company Is Probably Making

 

Straight Talk with the CEO to get Better Sustainability Results

 

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SSC’s Sustainability Consulting Masterclass Updated for 2018

The SSC Team February 28, 2018 Tags: , , Strategic Sustainability Consulting No comments
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So you want to become a sustainability consultant?

Sustainability consulting is competitive, multi-disciplinary, and continually changing as technology, policy, climate, and the global economy changes. But breaking in to the field is more than possible. It's just a matter of understanding how your own particular skills and interests can be effectively developed and positioned to add value to your future consulting clients - and what you can expect managing your own consulting business. 

Our Sustainability Consulting Masterclass is an online, on-demand series of five webinars, each ranging from 60-100 minutes long. It's great place to start to understand the basics of becoming a successful sustainability consultant and assessing the challenges of the business side of consulting. 

The series covers topics such as: 

  • Sustainability 101 - an industry overview
  • high-growth areas within sustainability consulting
  • clients you can expect to see hiring
  • writing proposals and contracts for sustainability consulting engagements
  • project management tools, communication strategies, and suggestions for how to approach pricing.

Get a sneak peak at each of the classes, including testimonials from past participants. 

And until March 15, 2018, we're knocking $51 off the price of the course. 

We hope you enjoy your own continuing education and thank you for choosing SSC to help you in your professional development. 

 

 

 

How to Improve Client Outreach

The SSC Team February 6, 2018 Tags: , , , , , Strategic Sustainability Consulting No comments
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You may think that your work in the world of sustainability puts you in a totally unique industry. But think again! You may not like the idea of equating your work with work in sales, however a lot of the elements of a sales role overlap sustainability.

 

Just think — if you need to convince an internal audience that it is worth investing in sustainable efforts, aren’t you selling them on it? Or, as a consultant, you’re constantly selling your expertise? With that in mind, here are some tips from sales pros — and some things you definitely want to avoid when you are trying to engage a new client.

 

Focus on trust. Out of the gate you can’t just throw tons of new (and possibly expensive) ideas right out of the gate. First you need to establish a relationship, which will allow you to build trust. Then when you present a strategic plan the listener will be more likely to be confident in your agenda.

 

How can you create this trust? Jeff Haden offered three great suggestions in his recent post on Inc. about taking this step. First you need to learn about your contact and their business or organizational obstacles. If you don’t understand their unique challenges and values, how can you create a strategy that will make sense to them?

 

Find common ground. The best way to connect with a potential client is through a mutual connection. Research has shown that a buyer is five times more likely to engage with a sales person if they connected through a mutual acquaintance. Five times more likely! You can easily translate that from sales to your sustainability business — always look for a common professional connection.

 

And for in-house common ground? Look for opportunities to collaborate on their projects before pushing hard for someone to immediately jump on board your project. The old adage, “make it their idea” works well when selling to co-workers across departments.

 

The last tip seems like a no brainer — demonstrate expertise and knowledge in your industry. You may get in the door, but your potential client is probably not going to sign onto any strategy you create unless they believe you really know what you are talking about. Be confident and show that you are tuned into their business and the best ways to make sustainable adjustments in their industry.

 

As an internal sustainability manager or advocate, it might be helpful to bring in an expert for a workshop to better explain what sustainability is from a position of experience. This may answer a lot of questions for everyone on the team, and give you some insight on what next steps you need to take as well.

 

With those guidelines in mind, let’s take a look at some of behaviors you want to avoid while selling:  

 

Do not blame others if your performance declines. Your plans aren’t being accepted? You aren’t growing your client base? Before you start casting the blame on someone else, take a real look at what former clients, supervisors, or colleagues are saying about your work. Have things changed?

 

As a consultant, even if you’ve found one super, amazing client, don’t neglect your other work. Remember do not put all your eggs in one basket. Client needs change, relationships change, and you can’t focus all your attention on only one company or you could end up with nothing.

 

You probably don’t want to get too political. If you take a stance make sure it is in line with your brand as a consultant or in line with the corporate values. Try to keep your personal feelings in check, and think about the brand you’re selling before make politically motivated statements. 

Sustainability Consulting Round-Up: Best of Our Blog from January 2018

The SSC Team February 1, 2018 Tags: , , , , , , , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from November.

 

The Obstacles with Sustainability Strategy

 

Creating Partnerships Can Be Useful for Your Company

 

Is Vanpooling a Good Choice for Your Company?

 

 

 

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Where Sustainability and Boards of Directors Intersect

The SSC Team January 25, 2018 Tags: , , , , , , , , , Strategic Sustainability Consulting No comments
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With consumers and Wall Street continuing to put pressure on companies to be open about their sustainable practices, boards of directors are feeling the pinch. Investors certainly expect that board members understand and help prepare for challenges. Investing in sustainability is increasingly seen as a risk mitigation strategy, particularly now that it is clear that there is a connection between sustainable efforts and how companies perform.

There are a number of sustainability issues — climate change, water scarcity, labor inequality, product safety — that impact the bottom line. By understanding the impact of these risks on their companies and incorporating that information into the decision making process, boards can meet the demands of a growing number of investors around the world — and unlock real business opportunities.

This Greenbiz.com article, How to Build a Board that’s Competent for Sustainability, was an excellent round up of how to manage boards effectively when it comes to sustainability issues.

 

When an environmental or social issue impacts production and more, board members must respond. And it’s the job of the corporate staff, from investor relations to corporate secretaries to sustainability officers, to help the board become fluent in these sustainability risks — so that directors can understand why it matters to their business and what they can do about it. While some would say you could simple add a member or two to the board who is well versed in sustainable issues, a report recently release by Ceres suggest you should build a sustainably competent board.

 

How to build a sustainably competent board

Key suggestions include integrating sustainability issues into board recruitment and educating directors on sustainability issues and why it’s critical for them to engage with external stakeholders, including investors and experts on sustainability issues. The end goal is totally straightforward and by tackling material sustainability risks as a group, the board can ask the right questions, support or challenge management as needed and make knowledgeable decisions on strategy and risk.

 

There are other important elements that can assist in this process such as investor relations. Investors have long paid attention to board composition, including leading the charge calling for more diversity on corporate boards. Now that focus has grown to include climate competency, with major investors including CalPERS, CalSTRS, Blackrock and State Street (PDF) demanding that boards bring on climate-competent directors.

To work on this transition, the sustainability department and investor relations team can pair up to help educate directors when it comes to sustainability issues. They can prepare educational materials and sessions, report on material sustainability issues and discussion to boards and involve boards in materiality assessments, including ongoing updates of the business case for managing sustainability issues. Materiality assessments are particularly important. A growing number of companies are putting in place formal process to assess materiality sustainability issues. Board members should be involved in these processes to provide input, as well as to vet the results.

Finally, corporate staff can help the board engage with investors and other expert stakeholders on the topics important to the company through outreach to stakeholders or by creating advisory councils that have sufficient expertise to engage with directors and help brief and prepare board members for investor engagements on sustainability issues.

If a board wants what is best for the company, it’s clear that establishing a focus on sustainability issues will be good for business. Would you like help making the case to leadership on the power of sustainability, contact us! 

The Obstacles with Sustainability Strategy

The SSC Team January 4, 2018 Tags: , , , , , , , , Strategic Sustainability Consulting No comments
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After you set up a sustainability strategy for a client, does it feel like they end up standing in their own way? Here you have a business that asked you to create a plan, but when it is presented they are hesitant to take the necessary steps to implement one or all of your ideas?

 

Talk about frustrating! Recently the Harvard Business Review talked about the challenges of navigating the politics of innovation and honestly the same concepts can be applied to sustainability strategy. So how can we leap over those hurdles that are getting in the way of a positive end result?

 

Here are the tips Brian Uzzi shared:

 

1. Anticipate Resistance
While the client may be clamoring to “be innovative” or incorporate “creative, new ideas” they may also not actually have the resources necessary to implement them in the long run. While the need for funds or time (or both) may cause resistance initially, you can present how your idea(s) is new, creative and won’t be stealing resources from an on-going project. This should help encourage clients to be more willing to implement your plan.

 

2. Unmask Political Motives

While it may seem clear to you that some kind of internal, political factors are getting in the way of sustainable changes, often the real reasons may not come to the forefront. The clients may present issues —cost, time, complexity — that are publically acceptable but are just covers for underlying factors. Maybe the client sees that the change may impact them in a way they don’t find positive. Or they feel like there isn’t enough data to support making adjustments. To move past issues that may not even be made clear to you, might require expanding your network and bringing more people on board to gain support to move forward.

 

3. Find the right champion

That’s where tip three comes into play. You may need another player within the organization — perhaps someone very senior — who will buy into the sustainable efforts you plan to implement. With them on board, it will likely be less challenging to convince others that there is merit to what you are proposing. However, you may need more than management support to seal the deal.

 

4. Secure social proof

So people wanted to make their office more sustainable, but they haven’t seen hard data that supports it will be effective. But since that evidence won’t be available until they implement the plan what are you going to do? Here’s where social impact can come into play. At the end of the day if enough people believe something, it doesn’t really matter how many facts we have, that social pressure is likely to be enough. If you can inspire some support within the larger team it is likely to lead to more support and implementation of your plan from the higher ups. If people in the office want to reduce waste and lessen their footprint, their desire is likely to impact others in the office.

 

Implementing your strategy may end up taking as much (or more!) work than creating it. But if you can approach the challenge with awareness, hopefully each project can be accomplished without a lot of added stressors. 

Sustainability Consulting Round-Up: Best of Our Blog from December 2017

The SSC Team January 2, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from December.

 

What is augmented reality and why is it important to integrate it into sustainability advocacy and strategy? 

 

Life Cycle Analysis can help you write a better ‘business continuity plan’

 

Making the case for water conservation? Communicate risk in dollars and cents

 

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

Making the case for water conservation? Communicate risk in dollars and cents

The SSC Team December 21, 2017 Tags: , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives.

With extreme heat, drought conditions and raging wildfires in the headlines around the world, water and water conservation has been top of mind this summer and fall.

We have been talking about water sustainability in terms of corporate sustainability assessment, reporting and risk management for years. But many companies are just now looking at ways to assess their water risk.  

If you’re on the sustainability team, there is no better time than right now to make the case for performing a risk assessment and developing a sustainable water strategy to help mitigate business risk.

One of the best ways to speak the language of company leadership is to present risk in terms of dollars and cents.

Monitize how water scarcity may impact revenue

The Water Risk Monetizer is a tool that enables water-dependent businesses to look at their current and future water risks, with direct-impact insight into how water, or water scarcity, will impact revenue.  This free financial modeling tool will help water-dependent businesses better understand the current and future value of water.

When supply and demand meet water

A basic human need, water is likely the most under-priced natural resources in the global economy. Water costs to business have the potential to dramatically increase, or be made unavailable for business needs, as public opinion and government policy shift to ensure equal access for basic human consumption. 

Businesses can expect the cost and availability of water to increase, and should plan now to incorporate those increased costs, or look for ways to minimize water use, to ensure financial viability in an age of water scarcity.

Understand water risk, plan for water reduction

A monetized water scarcity assessment will help companies identify areas where risk exists today and in the future.

But, performing a cursory risk assessment is just the first step. Next, you’ll need to delve into actionable solutions to mitigate risk before it becomes a revenue loss – supply chain analysis, production technologies, factory siting, R&D strategy, or even product phase-out planning.

Make the case for water conservation, and then push for some real strategic water sustainability strategy.

If you are interested in corporate water management, you'll love our water footprinting tools. Got another water resource to share? Leave a comment, or talk to us on Twitter (@jenniferwoofter).