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A 6-minute Guide to Better Sustainability Decisions

The SSC Team October 13, 2016 Tags: , , Strategic Sustainability Consulting No comments

Enjoy this post from the SSC archives. 

This video from Harvard Business Review introduces a methodology for helping you choose the best decision-support tool for your specific business situation. While the tool is not sustainability-focused, we found it fascinating to think about how to use a decision-tree model like the one presented for thinking about high-stakes decisions like:

•  Accounting for climate change impacts on capital investments.

•  Introducing new "green" products into the marketplace.

•  Rolling out a new telecommuting program.

•  Planning new freight routes for global distribution.

Watch this 6-minute video and let us know if you think this tool helps identify better ways to make high-stakes sustainability decisions?  Leave a comment or join the conversation on Twitter!

Improve Your Sustainability Presentation Skills

The SSC Team September 27, 2016 Tags: , , Strategic Sustainability Consulting No comments

Your sustainability strategy may be off the charts good and your pitch deck summary may connect all of the dots, but whether you’re in front of the decision-makers, on the phone, or delivering a webinar, you should take a look at these 16 ways to improve your presentation skills for maximum effect.

Of course, each presentation may require emphasis on different techniques and elements to connect with your audience, here are four standard ideas you should always embrace:

1.     Provide a takeaway – The audience of each presentation should walk away feeling that the information was designed for them. Pitching to mid-level managers about how to motivate employees will look and feel much different than selling a program to executives. If this means you need to deliver more presentations to smaller audiences, do it. The effect on behavior, and program impact, will be well worth the time.

2.     Don’t wait to answer questions – It’s become standard to say, “We will get to your questions at the end of the presentation,” but don’t do that. Practice skipping around and you’ll be able to quickly address a question and jump right back in. This will make the presentation feel more like a conversation, as well as demonstrate that you know your stuff.

3.     Always provide a solution – If you’re a consultant, you’re actually delivering a sales pitch, right? But don’t let your audience know you’re trying to sell them. Instead, frame your service offerings on how buying into what you have to say will benefit the client’s business. If you’re a sustainability manager, you’re still trying to sell your ideas, but still use that “business first” framework to demonstrate how your program aligns with larger company goals.

4.     Don’t go data heavy – Sustainability is all about data, but presentations that are too heavy on data will kill whatever persuasive elements you’ve got going on. Even if the presentation itself is about the results of the sustainability reporting or LCA reporting process (i.e. a review of data), keep the slides simple, the data relevant and understandable, and provide a written supplement to audience members. By focusing on interpreting the crucial data points, delivering solutions-based or action-based analysis, the data will come to life.

5.     Don’t run long – Really, just don’t. If you’ve scheduled an hour meeting, plan for 40 minutes of presentation time. You never know who is running late, who might have a question, or what discussion may result at the end of your time in the spotlight. Really tighten up the time.

By running short, providing a takeaway, being responsive, offering solutions, and delivering interesting content, your presentations will become one of your best assets for moving the bar forward. 

 

Four Ways to Stay Focused as a Sustainability Consultant

The SSC Team September 13, 2016 Tags: , , Strategic Sustainability Consulting No comments

As independent consultants, time management is imperative to juggle multiple clients and meet deadlines. Whether you’re just starting out or 10-years in, it’s always a good idea to assess your daily work habits to ensure you’re getting the most out of your most valuable asset – your time.

1)    Eliminate distractions

As a sole proprietor or small team, it’s easy to get caught up in the detail-oriented work of managing the business (answering phones, replying to emails), marketing (social media, website updates), and learning (reading blogs and white papers). Although these activities are important, if they’re not scheduled appropriately, they are just distractions. Turn off your phone during focus time, close all of those other browser windows, and start a timer. Using an app like Harvest to track time helps you stay “on the clock” and may motivate you to stick to the task at hand. In between tasks, use that time for a 5-minute “check in” on email, text, and social – if that is your regular daily priority in between project work.

2)    Organize tasks

What’s the best way to eliminate distractions? Organize tasks, and if you have the resources, outsource some of them. Using a software platform, like Asana or Basecamp, or a CRM platform, you can quickly prioritize, budget time, and follow steps by priority, not just chronologically. And you don’t always need to hire a new employee to get extra relief from the daily distractions and grind of running a business. Get a part-time virtual assistant to return calls and emails, budget in money for your expert consultants to write blogs for your website, and look for creative ways to automate, eliminate, or streamline tasks.

3)    Practice mindfulness

This isn’t something we would have immediately thought of, but a recent article in Harvard Business Review made the case for mindfulness practice. Start the day in a calm, mindful way, and then “go to work,” following your prioritized, organized task plan and blocking out distractions. Don’t get up and check email and jump in to work that you haven’t assessed against your other competing interests.

4)    Shorten, shrink, and schedule meetings

Clients love meetings, calls, and check-ins, but you need to gently push back, training your clients to schedule a time-limited meeting with a clear objective tied to a deliverable – and only inviting the people directly involved with that step. Write out a short meeting agenda – for yourself, even if you don’t need to share it with the client – and make sure you jot down the action items that should result from the meeting. Keep it brief – 15 minute meetings are our favorite – and spend a few (scheduled) minutes each week assessing how the meeting flow went, what you can replicate for future clients, and where you can improve. Eventually, you’ll have a good handle on the type of meeting, the length of meeting, and the important persons to include for different types of projects.

Use tools to help manage you and keep you focused on and track, but also be sure to schedule in some buffer time – a lunch, a workout, an office tidying session – to help your mind process and avoid burnout.

What techniques do you use to stay focused? Let us know in the comments.

 

How Coursera is Changing Sustainability Education

The SSC Team September 8, 2016 Tags: , , , Strategic Sustainability Consulting No comments

Updated post from the SSC Archives. 

Over the last 10 years, dozens (hundreds?) of colleges and universities have added courses related to environmental and social sustainability. While we love many of them (and have contributed to more than a couple), one of the biggest game-changers has been the launch of Coursera.

We are a social entrepreneurship company that partners with the top universities in the world to offer courses online for anyone to take, for free. We envision a future where the top universities are educating not only thousands of students, but millions. Our technology enables the best professors to teach tens or hundreds of thousands of students.

Here are four great Coursera classes on sustainability topics that have caught our eye. Check them out, and go search Coursera for hundreds of other courses in business, economics, sustainability, and so much more. 

 

Best of the Blog for August 2016

The SSC Team August 30, 2016 Tags: , , Strategic Sustainability Consulting No comments

Each month, we highlight some of our more popular content on the SSC blog!

In case you missed them, here's a round-up of our most popular blog posts from this past month. These are the articles that received the most attention from our online audience. Check them out! 

  1. The Most Important Skill for Sustainability Professionals
  2. The Importance of a Personal Sustainability Project
  3. TED Talks Sustainability: How Trees Talk to Each Other
  4. Turning a Profit on Sustainability: Are Target, Ikea, and Nike just Greenwashing 2.0?
  5. Jennifer Woofter Answers: Does it Matter Where Your Sustainability Firm is Located? 

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

Jennifer Woofter Answers: Does it Matter Where Your Sustainability Consulting Firm is Located?

The SSC Team August 9, 2016 Tags: , , , Strategic Sustainability Consulting No comments

What does it take to grow a global consulting business in a medium-sized city or smaller town?

Jennifer Woofter talks about how to grow a business from anywhere, leveraging technology, time management, and your professional network in this short video presentation for Launched In Lynchburg, a web portal designed to inspire, educate and connect local entrepreneurs and professionals in Lynchburg, Virginia. 

Lynchburg is the global HQ of Strategic Sustainability Consulting.

As a seasoned entrepreneur and accomplished consultant, Jennifer shares four important pieces of advice for local consultants to compete in the global economy:

  • All roads eventually lead to Lynchburg
  • Be local, act global
  • Play to your competitive advantage
  • Know where to find talent

Do you have questions about relocating your business to a small town? Let us know in the comments! 

The Most Important Skill for Sustainability Professionals

The SSC Team July 21, 2016 Tags: , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC archives.

What is the most important skill for sustainability professionals to have? In this short video, SSC President Jennifer Woofter shares her thoughts on what it takes to succeed in this profession.

Need more help with your new career in sustainability?  Register for our online course, Sustainability Consulting Masterclass or sign up for some one-on-one coaching

Best of the Blog for June 2016

The SSC Team June 30, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Each month, we highlight some of our more popular content on the SSC blog!

In case you missed them, here's a round-up of our most popular blog posts from this past month. These are the articles that received the most attention from our online audience. Check them out! 

  1. Free Learning Resources for Aspiring Sustainability Professionals
  2. Puma, Adidas, Under Armour - Who Has the Best Sustainability Sustainability
  3. Best Practices for Virtual Teams
  4. Seven Questions to Focus Sustainability Leadership
  5. Test Your Company's Strategic Sustainability Alignment

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

Best of the Blog for June 2016

The SSC Team June 30, 2016 Tags: , , , , Strategic Sustainability Consulting No comments

Each month, we highlight some of our more popular content on the SSC blog!

In case you missed them, here's a round-up of our most popular blog posts from this past month. These are the articles that received the most attention from our online audience. Check them out! 

  1. Free Learning Resources for Aspiring Sustainability Professionals
  2. Puma, Adidas, Under Armour - Who Has the Best Sustainability Sustainability
  3. Best Practices for Virtual Teams
  4. Seven Questions to Focus Sustainability Leadership
  5. Test Your Company's Strategic Sustainability Alignment

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

The Earth Genome: New Natural Capital Accounting Software Being Tested

The SSC Team June 28, 2016 Tags: , , , Strategic Sustainability Consulting No comments

Global leaders in sustainability measure much more than impact, they are focused on measuring all up and downstream inputs and outputs to really find ways to improve performance on social and environmental metrics, and to translate those improvements into a common denominator that everyone understands: currency.

Tracking performance this way is often called natural capital accounting.

Many organizations that delve this deeply into the cost, benefit, risk, and impact of the “use of nature” in performing business tasks use a host of methodologies to fully analyze all of the different datasets and translate them into a coherent report.

For example, Kering, the parent company of the clothing and footware manufacturer, Puma, published its methodology as an open-source tool for others to use.

Recently, a non-profit organization called The Earth Genome, launched a software tool that may help standardize and simplify the process of natural capital accounting. Currently, the chemical giant Dow is testing the software, and eventually the organization plans to make the tool more widely available.

Accurate and trusted industry-wide tools, like CDP and GRI, help better benchmark and assess sustainability progress, so we can’t help but be a bit optimistic about The Earth Genome project. We look forward to the wider launch to see how this tool compares in its ability to collect data and generate accurate results.

If your company is ready to develop its sustainability action plan, and fully understand its impact, risk and opportunities, contact us.