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5 Ways You can Promote Sustainability by Instilling Values In Your Organization

The SSC Team August 7, 2018 Tags: , , , , , , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives. 

 

It's a common problem in sustainability consulting: how do you get employees to pay attention to sustainability and integrate social and environmental considerations throughout their job responsibilities and daily behavior? New research in psychology has some insight, and we're diving in for a closer look at how focus on values and virtues can help drive organizational success.

In 5 Reasons You Need to Instill Values in Your Organization, Jessica Amortegui outlines the connection between good intentions and effective transformation in the workplace. "It is an old truism: employees do not turn to written statements on the company intranet for clues about how to behave--they look to each other," Amortegui writes. "If your goal is to intentionally shape the actions and interactions of employees, you know the importance of creating a 'values-based' culture. However, you also know how difficult it is to implement one."

She further adds: "For companies to truly close the chasm between their stated and lived values, they must enter the human psyche to extract excellence from the inside-out, not dictate it from outside-in. This requires organizations to pivot their approach: rather than get people to live the values, they should focus on the values that live in the people. This taps into the innate qualities that exist across mankind: human virtues."

There a lot more great information in the article (read it in its entirety here) with many helpful links to additional studies and research, but what caught our eye was how Amortegui's thinking could easily be applied to the sustainability work we do with clients. Below, we take excerpts from her list (in italics) and add our own commentary on how it applies to sustainability-oriented change management.

1. Virtues Are a Workplace Game Changer

Amortegui: Employees who feel welcome to express their authentic selves at work exhibit higher levels of organizational commitment, individual performance, and propensity to help others.

Just as Walmart found with their Personal Sustainability Projects, allowing employees to identify a sustainability-related behavior that was personally relevant and valuable was instrumental in creating corporate-wide momentum. Consider how you engage employees -- are you making it clear how "green" opportunities and expectations in the office allow them to bring their most authentic selves to the job?

2. Virtues Lead To Growth Of The Whole Person

Amortegui: The ideal company makes its best employees even better--and the least of them better than they ever thought they could be. Employees are not just looking for the best places to work. They want to join the best places to grow.  

Find ways to tie sustainability goals into personal growth opportunities. Whether it's allowing employees to practice a hands-on skill (how to build a rain barrel or the basics of composting), develop speaking skills (hosting brown-bag workshops on green topics), or engaging with senior managers (participating on the Green Team), make sure that you cultivate a clear link between the initiative itself and the opportunity it provides for participants.

3. Virtues Lead to Greater Onboarding Success

Amortegui: When companies emphasize newcomers' authentic best selves, versus an organizational identity, it contributes to greater customer satisfaction and employee retention after six months.

Start talking about the opportunities for employees to exhibit their personal values by contributing to the company's sustainability efforts from day one. Include an overview of your sustainability goals and strategy in new employee orientations.  Find out how their personal interests and virtues align with the organization and invite them to participate accordingly.

4. Virtues Improve Engagement

Amortegui: Two of the most important predictors of employee retention and satisfaction are reporting to use your top strengths at work and reporting that your manager recognizes your top strengths. 

The more that mid-level managers understand and communicate sustainability goals and priorities to their staff, the easier it will be for employees to "get" how their individual job responsibilities play into the larger picture of organizational sustainability. Provide the training and leadership needed to get managers to 1) understand, 2) communicate, and 3) recognize sustainability potential in their departments. 

5. Virtues Increase Self-Awareness

Amortegui: Organizations that realize this potent potential for human excellence will transcend their current cultures and create a greenhouse effect: shining brightness on what is best about their people while cultivating the conditions for any organizational value system to live, breathe, and flourish.

There is great knowledge within your workforce about the practical realities of achieving sustainability in the workplace, within your industry, and in your community. Companies that tap into that knowledge on a regular basis will find that they reap a myriad of rewards: enthusiasm, morale, expertise, and engagement. Why not take advantage of it!

Want to read more about employee engagement? Check out another article we wrote on the subject for 2degrees, Three Ways to Engage Non-Wired Employees.

Thanks to 2degrees for publishing a version of this article!

Why Standards Would Benefit the Green Finance Industry

The SSC Team July 26, 2018 Tags: , , , , , , , , , , , , , , , Strategic Sustainability Consulting No comments
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It’s safe to say we all agree that green efforts in any industry should be applauded and the same is true when it comes to finance. But while a desire for green finance continues to grow worldwide, how can investors and issuers best identify and evaluate risk when the industry has no standards?

It’s clear that the industry is seeing major growth. In 2017 the issuance of labeled green bonds (PDF) jumped to nearly $160 billion and the self-labeled U.S. green bond market more than doubled, powered by a mix of municipalities, states and large corporations. But as these new and innovative financing options are being established, it seems increasingly important that some mandatory standards be created to guide those working in the industry.

Standards in the world of green finance would be beneficial for both investors and for issuers. For investors who are building their green portfolios and need assurances of best practice and reliable ways to monitor the quality of green instruments — regardless of which geographies or industries they invest in — a sense of best practices and who is meeting them would clearly help with decision making. When it comes to issuers, common standards would clarify options in terms of issuance while also ensuring that deals are being appropriately structured and reaching the right investors for each project.

Standardization also serves to enable innovation because it establishes a level playing field. While ING was first to issue a sustainability rating-linked loan, they have since observed that other banks have embraced different set-ups. Five years ago, Climate Bonds Initiative (CBI) and the International Capital Markets Association (ICMA) both set out to establish a voluntary set of guiding principles for participants.

The framework from both organizations was focused on the process that needed to be followed when issuing green bonds: how issuers should describe the allocation of proceeds to investors; how a second opinion should be obtained; and how they should set about reporting in a transparent way.

And as a way to help kick-start the market, these served as helpful principles that could reassure investors and facilitate the uptake of green bonds, without being overly prescriptive about the use of the finance.

But the market has greatly expanded since 2013 and questions related to the use of green bond proceeds — their so-called "content" — have inevitably arisen: Which projects will qualify in specific sectors? Where should the boundaries be set? Where should classifications lean towards green or social bonds?

While CBI and ICMA with the input of other banks and stakeholders have continuously refined their earlier standards, the fact that the principles remain voluntary means that issuers do not need to follow them. On the flip side, if the standards around the industry become too settled, it will be difficult for the market to support the wide range of investor who would like to participate.

Who are these investors? Well the green finance industry has groups coming from varying green backgrounds, including investors with dedicated mandates for green bonds, investors with diversified portfolios that include pockets of green, and investors who find green bonds attractive but don’t have a dedicated mandate in place.

Because of their varying levels of commitment to being green, the investors might have different standards. Those with a dedicated green mandate are going to put potential issuers under much higher scrutiny than others.

And this is where there is a fine line to maintain between what investors want and expect, and what issuers want and need. It’s simply a fact that different industries are moving at different speeds when it comes to sustainability and different industries will face distinct challenges along the way. Within the investor community, there are a range of perceptions about standards and the various investment opportunities available.

Chief executive of the Loan Market Association, Clare Dawson, summed up the need for green finance standards perfectly, "With any new market, establishing a general framework for the product such as the Green Loan Principles (GLPs), which we recently launched, is beneficial as it helps create a common understanding of what people are looking at. We will be seeking to develop the GLP further to accommodate a wider range of loan structures, including revolving credit facilities, to maximize the number of borrowers able to take out green loans."

While issuers and investors have managed admirably with a voluntary patchwork of existing guidelines this far, a fresh set of commonly adopted standards will be the key to allowing green markets to expand. If these standards put the emphasis on process over content, it should create better conditions for green markets to thrive in future. And that’s great news for everyone.

Motivate Your In-House Team to Meet Your Sustainability Goals

The SSC Team July 24, 2018 Tags: , , , , , , , , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives. 

Convincing employees to work hard and work well is a millennia-old management challenge. Hundreds of studies point to proven motivational tactics, such as goal setting, feedback, and incentives, but all of these tactics can (and will) backfire.

“Chances are that you (at least sometimes) are using the wrong tools under the wrong circumstances,” writes Juliana Schroeder, a behavioral economist and psychologist.

Using feedback effectively

  • Use positive feedback to enhance personal commitment. For example, if you’re ramping up the arduous data collection process that goes along with a complex, detailed life-cycle assessment, that’s when you want to use encouraging words. We can do this!
  • Use negative feedback when you’re nearing the finish line. So data collection starts off well with everyone ready to get going and get the project done, but you get into a lull midway as the engineers and logistics folks are tired of taking your calls, that’s when you might want to roll out some stern warnings about being a team player and calling your supervisor.

Goal Setting

“Typically, a shorter distance between you and your goal is more motivating than a longer one,” writes Schroeder. “It feels within reach, and it’s easier to feel that you’re making progress. This means people should set closer targets or sub-goals.”

Using the same example from above, don’t kick off your LCA talking about the mountains of data we shall climb, instead map out with a consultant who has experience with LCA reporting a reasonable set of milestones for data collection inside of various processes identified. And when you see a big knot to untangle, break it into smaller pieces and set goals based on achieving the sub-goals.

“Focusing on the least amount of distance—either from the start or from the end of your project— is more motivating,” said Schroeder.

This means, don’t look up when you’re at the bottom, and don’t look down when you’re at the top.

Focus on the middle stages

“Research has found that people are more likely to slack off or behave unethically around the middle of a project,” said Schroeder.

Take this into consideration when project planning. If your team can quickly identify what the onerous parts of the job will be, and take on those early wince folks will still be motivated to perform well. In the middle, focus on the low-hanging fruit, like collecting the utility or transportation data or info you can get from third party vendors. If big obstacles pop up in the middle, try and work around them and save them to the end to tap into the motivation folks feel right as a project is wrapping up.

Incentives

If your company has the structure to provide incentives, don’t hesitate to use them. But don't go overboard.

“People will work harder for incentives they can get sooner—even if they are smaller than those they would get after waiting longer. The lesson here is simple: To motivate people, use immediate incentives,” said Schroeder.

If a team has a goal, structure small incentives for the manager or team member that help validate the hard work put in. Consider an extra day off for completing the work on time or a group luncheon after every major milestone.

“People also seem to value intrinsic incentives more when they are in the middle of pursuing a goal than when they have not yet started,” said Schroeder.

When working on sustainability projects, help frame the work in terms of the intrinsic benefits to the team members, to the company, and to company strategy focused on reducing environmental impact. Ideally this will already be a part of the company’s strategic plan, but capitalize on the feeling that employees have when they can take pride in working on a project that goes beyond the bottom line.

Selecting motivational tools can be complicated, especially keeping them fresh and appealing to meet the changing needs of employees. But, if you haven’t yet taken a strategic look at motivation, now is a great time to start.

Need to launch a life-cycle assessment or carbon footprint in 2018? We can guide you through the process and help keep your team motivated along the way.

Sustainability Consulting Round-Up: Best of Our Blog from June 2018

The SSC Team July 3, 2018 Tags: , , , , , , , , , , , , , , , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from June.

 

Mining Companies Can Care

 

Triple Bottom Line: The Science of Good Business

 

Keeping Your Sustainability Team Engaged- Words to Live By

 

Taking the Trash to a Whole New Level

  

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Straight Talk with the CEO to Get Better Sustainability Results

The SSC Team June 26, 2018 Tags: , , , , , , , , , , Strategic Sustainability Consulting No comments
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Enjoy this post from the SSC Archives. 

 

Sustainability decisions and reports are data-heavy. And not only that, sustainability data may be unfamiliar to many, including your own CEO.

One of the worst things a sustainability executive or sustainability consultant can do is jargon-speak and data-overload when presenting to corporate leadership.

“Too many executives overestimate the CEO’s understanding of, and desire for, detailed functional data. Many of the best CEOs are generalists who lack deep expertise in most functional areas,” writes Joel Trammell for Entrepreneur.

Remember that the CEO, and in many cases other executives, are relying on you – either as an consultant or as the in-house expert – to analyze the functional data and deliver your expert opinion on that data.

Here are Trammell’s three tips for turning down the data noise and turning up the sustainability signal to get better results:

  1. Keep the big picture in mind. Deliver “concise insight” into how a sustainability program is tracking on goals and how those goals are supporting the company’s overarching goals. Drop the details, and focus on impact.
  2. Focus on the future. When talking about a new sustainability program or report, focus on how the results of the report are going to affect the company’s future performance. Asking for an expensive LCA? Don’t dwell on the cost of the actual LCA assessment, instead frame the ask around how the LCA will “identify risk.” And, by identifying risk the LCA will give guidance on mitigating it, and the result will be long-term, low-risk operations in a more sustainable marketplace. Win!
  3. Ask for support when you need it. “Only the CEO can mitigate conflicts between departments and allocate resources where they are most needed,” said Trammell. This is especially important for sustainability executives, as we are trusted with advising and changing how other departments operate. Not everyone likes change. If you are feeling push back from purchasing on the new sustainable purchasing processes, directly provide guidance on how the CEO can proactively remove barriers in purchasing so he or she can see the positive results you promised from the program (Note: Don’t tattle. Keep it professional with clear action steps from the CEO).

By focusing on the big picture, the future, and framing how your role is working with and for other departments, you can keep your communication with the CEO focused and relevant.

Are you looking to pitch to company executives, but need to translate sustainability performance in a language that the C-suite understands? Let us know!  

Keeping Your Sustainability Team Engaged — Words to Live By

The SSC Team June 19, 2018 Tags: , , , , , Strategic Sustainability Consulting No comments
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These days, in all industries, people find themselves filling leadership roles without a lot of leadership training.

 

For some, a leadership position is a perfect fit, but it seems like so many people have horror stories about managers that have no idea how to lead a team.

 

While we focus a lot of the sustainability of our client’s workspace, products and delivery methods, it’s also important to think about the sustainability of your office environment. No one wants to go to work every day somewhere that they do not feel welcome, accepted ,or believed in.

 

With that in mind, we found this advice for increasing your employee engagement really helpful.  Whether you are managing a team of sustainability consultants or looking for ways to better communicate with clients, here are some words to try and use every day. They will help your employees feel heard, making them feel more invested in their work. Win-win!


Help. Do you ever say this? Just because you are the boss doesn’t mean you intrinsically know everything about everything. If you aren’t certain about something, ask someone. They’ll feel valued and respect that you are open enough to seek help.

 

Along the same lines as needing help, instead of just expecting your employee to do something for you, why not ask them to show you? You are still valuing their knowledge but it means you will probably be able to do it on your own next time. You will make your team member feel good about their skills and also appreciate that you want to take the time to do it yourself in the future and not expect them to handle it for you.

 

Everyone makes mistakes. If you are willing to own up to it than say sorry. Remember when you make your apology you do not want to add any caveats. Just own it.

 

Sh#t. Maybe you think a leader should never curse, but in the right circumstances, tossing in a rare swear word can show your team that you get frustrated too. And also instill that there is urgency to dealing with the issue at hand.

 

If your employees come up with new ideas you should say yes. Maybe not all the time, but if you constantly stifle their creativity they will stop making suggestions. And an office where the team doesn’t feel heard isn’t a very pleasant one to be a part of for anybody. On the flip side, you can’t say yes to everything. You are the leader of this crew and if you really don’t think something will work say no.  Don’t tell people “maybe” if you know you will eventually say no. Your job is to make decisions — and to explain those decisions so that everyone understands the reasoning behind your choice.

 

Praise and thanks are the easiest, and most encouraging gifts you can give your employees. If you are truly pleased with their work, you should offer up a note of how great their idea or follow through on a project was. And remember that saying you’re welcome if someone thanks you lets them know you appreciate them just like they appreciated you. Being courtesy shouldn’t be a lost art in the world of business.

 

If you appreciate your team and value their ideas — even if you don’t always utilize every one of them — they will work harder and better for you. 

Triple Bottom Line: The Science of Good Business

The SSC Team June 14, 2018 Tags: , , , , , , , , Strategic Sustainability Consulting No comments
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We couldn’t wait to share Alexandre Magnin’s Triple Bottom Line: the Science of Good Business. Check out Magnin’s idea of looking at the triple bottom line from a scientific angle. This viewpoint can provide businesses with more insight into why integrating sustainable efforts into business operations can be a great thing for more than one reason. And it’s less than 5 minutes! Check it out.

Sustainability Consulting Round-Up: Best of Our Blog from May 2018

The SSC Team May 31, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from May.

 

Sustainability Strategy Isn't a Checklist

 

Data or Your Gut? Understanding Your True ROI

 

3 Questions to Make Sustainable Decisions

 

5 Minute Video: Making Your Business Case for Sustainability

  

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Managing a Remote Workforce 101

The SSC Team May 22, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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You may have thought about the pros and cons of from home, but there is a lot for someone managing a remote workforce to think about when a company expands their telework policy. You may not be certain that this would be the best choice for your company, but the truth of the matter is having a remote workforce is a green solution. Think about it, no more long commutes for your team members just so everyone can sit in the same office. We’ve pulled together some guidelines that will help make managing a remote team work for your company.

 

First as a sustainability company, you know that employees who switch to telecommuting impacts carbon emissions—as soon as a person stop driving into work they reduce their carbon footprint in a big way. Multiply that by a larger population of the workforce and that impact increases dramatically. Sara Sutton Fell highlighted how a few large corporations who were encouraging workers to telecommute had a major impact in her piece, How Telecommuting Reduced Carbon Footprints at Dell, Aetna and Xerox, for Entrepreneur in 2015. It’s been a few years, so think about how much more we can do remotely!

 

Fell pointed out that Global Workplace Analytics had determined 50% of the American workforce had telecommute-compatible jobs. If those individuals all worked from home half the time it would reduce greenhouse gas emissions by 54 million metric tons annually, the equivalent of taking almost 10 million cars off the road. It would also reduce annual oil consumption by 640 million barrels. You know that these changes would be an incredible boon for the environment.

 

Speaking of oil,  the U.S. Energy Information Administration notes that the U.S. uses approximately 19 million barrels of oil every day. If people worked from home part-time, 1.75 million of those barrels—almost 10 percent—would be eliminated. Plus, a CoSo Cloud study suggested that 77 percent of the remote employees it studied were more productive than office-bound employees. Clearly companies implementing wider work-from-home policies are seeing positive impacts in three big ways:

 

• the company benefits thanks to cost savings, higher productivity and employee retention

• the environment benefits due to the reduction of carbon footprints

• and the individual team members benefit because they have a better work-life balance (and can feel good about positively impacting the environment).

 

Who can say no to such a win-win-win situation?

 

Okay so all of that sounds great, but you might not be sure how to best manage your team from a distance or how to keep them engaged with their peers and their projects. William Morrow offered some insight into the challenges of managing an off-site team in his recent article Don’t Even Try Managing a Remote Team Without These Tools

 

What are the main challenges to a remote work force? Different time zones or communication and collaboration issues among team members can be a hindrance to productivity. It can also be more challenging to build up strong relationships within your team if they are never in the same place at the same time. To help you combat these challenges, Morrow highlights some of the top tools that will keep your team on the same page, starting as soon as they onboard. He suggests utilizing ClickMeeting for this process. It is a platform built for webinars that is commonly used as a virtual conference room. It also enable your organization to deliver presentations that allow remote workers to engage in real time as well as share documents, illustrate information with a whiteboard feature, and run Q&A sessions for your remote attendees, keeping everyone on the same page.

Morrow also suggest finding a platform that that will allow your new employees to gain skills from hands on training while they work (particularly if they are working in a tech capactity). Setting up a virtual lab environment, like MicroTek, allows team members to experiment and make mistakes without negative consequences to your company.

But on top of the hiring and initial workflow, you also need to think about HR and technology issues. Whether they are in the office or working remotely, all members of your team will be more productive if their computers and other devices are running smoothly and they feel invested in the company as individuals. Check out the BambooHR suite, which provides a valuable employee-appraisal platform, and TeamViewer to help you deal with remote tech issues.

 

Then, and this is perhaps the trickiest part, you need to find a good solution to support communication and collaboration among the team. There are a number of tools that can help your team continue to be cohesive, but Slack and Google Drive are definitely among the top performers in this area.

 

Now remember all of these helpful platforms require a password and since you should be creating unique and complex passwords for everything, consider an option like LastPass or 1Password to help you keep track of these. A site like these allows you to store every password associated with your online accounts which means you only have to remember one master password — the one that logs you in to the password-manager application. Bonus: administrators can select which remote employees can log in to which online accounts, and set expiration dates for access.

 

You’ve got all your processes in place — great! — but you still need to help keep your employees engaged with their jobs and each others.  While your team is likely to be more productive at home where they can avoid all the office distractions, Ryan Gellis notes that you have to make sure your workforce has a sense of cohesion. To create this positive team culture from a distance you need to make sure to use the right technology (as Morrow mentioned), plan for in-person activities ranging from a coffee hour to happy hour to fancy dinner out. It is clear that meeting in person, when possible, boosts a team’s connection even if that meeting is purely a social outing.

 

Another key to keeping your staff members engaged is inspiring communication among everyone — yourself included. If you are available, your staff is likely to be more tuned in. Also set core hours — even if it is just 4 or 5 hours midday —because having a set time where everyone is available via email, phone or chat will help keep the projects progressing in a timely fashion.

 

So if you are thinking about expanding your remote workforce — you can do it! It’s great for the environment, your employees, and likely, your company’s bottom line.

Data or Your Gut? Understanding Your True ROI

The SSC Team May 8, 2018 Tags: , , , Strategic Sustainability Consulting No comments
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When it comes to business there will probably never be an end to the discussion of return on investment talk. But it’s important to remember that while financial returns may be easier to document and demonstrate, there is a lot of "data" that's simply subjective, part of the institutional knowledge, or coming from the expert you've hired that you clearly expect to trust. When all these issues are floating around the world of statistics, here’s why going with your "gut" isn't wrong.

 

In the world of sustainability measuring your ROI cannot be based on stats alone. Sure, if you reduce your energy and water usage it’s great to watch your bill go down. However the bigger savings is the enormous — and less immediately clear — impact that these efforts are having on the environment. What’s more important? Saving $50 or reducing your carbon footprint? Hopefully it’s the second one.

 

Paul Marushka adds to the narrative by examining how a “prove it” mentality challenges the value that environmental health and safety bring to the workforce. Despite our obsession with being able to use data to prove the worth of an initiative, sometimes we simply know the intrinsic value in something. Even if there aren’t stats to back it up. Marushka uses the former CEO of Alcoa as an example of what significant results can be achieved without having data to support the efforts: After he challenged the company to become the world’s safest, Alcoa saw an increase in earnings of 600 percent with sales growing by 15 percent per year during a 5-year period. Seems pretty clear that you can prove to leadership the value of investing in environmental health and safety — even if you don’t have software to examine everything and back you up.

 

Because when it comes to sustainability you have to look past the simple dollar value of your business efforts. There may be other ways to measure ROI. Although these efforts may be less tangible immediately, as a business owner you should start trusting your instincts. In a piece for Inc., Peter Kozodoy brought up a unique concept: how trusting your instincts over hard data could help you make better business decisions. And science is supporting the notion that your intuition is there to help you.

 

In a report published in Psychological Science Joel Pearson, an associate professor of psychology at the University of New South Wales, and his research team found evidence that people can use their intuition to make better, faster, more accurate and more confident decisions. Considering how much we tend to cling to data in the business world, this may seen like an unreliable option, however Pearson’s study showed that surrounding ourselves with more positive, subliminal inputs not only helps us make better choices, but it helps us to trust those choices. Engaging in this concept of picking up on other’s subconscious messages could explain why some folks get "luckier" than others — they always have the uncanny ability to spot exceptional business ideas, or seem to find the best people to work with. Individuals who are more in tune with their intuition over what statistic might tell them may be coming out ahead.

 

As you continue forward in your sustainability efforts, remember that your decisions shouldn’t be based on stats alone. There are a little of elements to consider and numbers don’t always tell the full story.