Tag <span class=green teams" src="/wp-content/uploads/2014/04/cropped-office-building-secondary-1.jpg">

Tag green teams

Are You Giving Your Employees Too Many Green Choices?

The SSC Team February 4, 2016 Tags: , , , Strategic Sustainability Consulting No comments

Enjoy this post from the SSC archives.

You might think that it's helpful to provide employees with dozens of tips to help them green their home and work. But some new research about decision-making suggests that offering fewer choices may be the better option. 

In a recent Fast Company article, Your Choice Of Paper Towels Shouldn't Cause An Existential Crisis, author Patrick Kayser recounts his personal story of having too many choices of paper towels at the supermarket. His research has uncovered some interesting findings about how people make decisions:

Barry Schwartz, in his book, The Paradox of Choice: Why Less Is More, maintains that too much choice can lead to the paralysis of decision making. He cites a study where the more options employees had in choosing their 401k plan, the less likely they were to actually make a choice--often leaving up to $5,000 of free company matching on the table. 

Now apply that thinking to your sustainability program--and specifically to initiatives in which you encourage employee engagement. Is it possible that people are feeling overwhelmed by the options and instead choose to do nothing? What would happen if you narrowed down the sustainability-related programs to the top three company priorities, and asked people to join one? 

Sheena Iyengar, author of The Art of Choosing, conducted a study featuring free samples of jam in a supermarket. Every few hours, she would switch her offering of jam from 6 samples to 24. 60% of all visitors were drawn to the larger assortment of jams, but they were significantly less likely to actually purchase jam. Iyengar’s study found that only 3% of people who visited the larger assortment of jams bought a bottle--whereas 30% of visitors to the smaller assortment ended up making a purchase. 

We've actually written about this study before, and what it means for green programs at work. Essentially, the more specific you can be in focusing your sustainability priorities, the more likely it is that you'll get employee participation. And by focusing on fewer programs, you'll have more time and resources to take those programs to the next level.

Schwartz goes on to paint an even bleaker picture for marketers. He holds that the abundance of choice causes us to dislike whatever it is we do end up choosing because of the opportunity cost associated with the other options. So, if we can break through the paralysis that too much choice presents us and actually buy something, there is a good chance we won’t like whatever it is we bought because we’ll be dreaming about how great the other options could have been? 

Ack! You don't want employees feeling disappointed with their green decisions, or wondering if they should have chosen something better. (Notice we are carefully avoiding any reference to the grass being "greener" on the other side). Instead, reduce your employee-led sustainability programs and make sure that you do a terrific job at capturing each one's winning stories, awesome metrics, and audacious goals. You'll make it easier to demonstrate the value of each program, and keep employees motivated to do more. 

Did you like this article? Follow SSC President Jennifer Woofter on Twitter (@jenniferwoofter), where she tweets about employee engagement strategies that work for sustainability-minded companies. Want a more meaty bite on the topic? Download our white paper on Engaging Employees in the Company's Sustainability.

How NOT to Choose Green Team Members

The SSC Team March 3, 2015 Tags: , , Strategic Sustainability Consulting No comments

By: Alexandra Kueller

What are some of the qualities or behaviors you look for potential green team members? Dedication? Team player? Can see the big picture? These are all great reasons why someone should be on the team, but have you thought of reasons why someone should NOT be selected for a green team?

Entrepreneur wrote an article discussing some behaviors that could lead to trouble in the long run, and we thought that these 8 behaviors and qualities could be applied to selecting green team members:

1. They’re late

Being a member of a green team is rarely ever anyone’s only responsibility and people are always busy, so it is important to have members that will not be late to allow the team to maximize all of their time.

2. They see only problems

A good member of any team should not only be able to help find a solution, but also be able to identify the problem. It is NOT helpful if a green team member is pessimistic, because teams need to work towards solutions not just focus on all the problems.

3. They’re easily distracted

Focus is key. Green teams don’t always have the luxury of meeting often or for a long duration, so it is imperative that the members are focused so they can dedicate their time to the task at hand.

4. They criticize others

Teamwork is centered on the ability to work with others. If you have a member of your green team who is spending their time criticizing the other members, work will not get done and members of your team might start to doubt themselves.

5. They rush to make judgments

Projects take time, and the first idea isn't always going to be the right one or the best one. It is important to have people on your team that will listen to all options and work to find the best solution - NOT rush to make judgments on every idea that is put on the table.

6. They’re inflexible

Meetings and plans can change last minute. You want your green team members to be able to adapt to changes, because if they can’t, then you have a member of your team that could slow you down.

7. They don’t seem particularly enthusiastic

With green teams being an extra task a person might take on, it is important that they really care about the matter at hand. If you have a member that isn't enthusiastic about the work your team is doing, it can set back the progress of the group.

8. They don’t accept their mistakes

Being a good member of any team means accepting your mistakes, and if there is someone on your green team what won't own up to their mistakes, there is a chance that they’ll just repeat those mistakes down the line.

Are you a member of a green team or looking to start one? Be sure to check out our green team toolkit!