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Companies Collaborating Could Mean Everyone Wins

The SSC Team August 14, 2018 Tags: , , , , , , , , , , Strategic Sustainability Consulting No comments
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In a rapidly evolving, globalized world, collaboration between companies has become inevitable and necessary. Corporate partnerships can create many mutually desirable outcomes, like fostering innovative and lucrative ideas, lowering overhead costs, immediately increasing available capital for project expansion, among others.

 

While the financial benefits of corporate collaboration have long been touted, these partnerships also have significant potential to impact our world for the greater good. Recently, several companies have banded together to form formidable forces against various environmental threats.

 

For example, the Fazendas São Marcelo cattle farm in Brazil has collaborated with other supplier ranches to address the significant deforestation in their area caused by cattle farming. Violaine Berger of GreenBiz describes this as a “jurisdictional approach”, as it engages stakeholders across entire regions or landscapes, rather than individual farms or businesses. By working together, suppliers can co-create joint sustainable land-use plans, which can “balance economic growth, social development and environmental protection and can attract new sources of finance” in their distinct locations.

 

Instead of competing, the Fazendas São Marcelo cattle farm and other farms like it, can reap the benefits of new buyers interested in satisfying consumers’ heightened demand for sustainably sourced beef, all while ensuring a long term supply for each of their businesses and helping to preserve vital ecosystems.

 

Similarly, the Global Salmon Initiative (GSI) challenges CEOs of salmon production and distribution companies worldwide to work together to reshape the farming industry to address a growing population and necessity for sustained food sources. The aquaculture industry faces the delicate task of satisfying an increased demand for protein, as well as producing it in a way that minimizes damage to the natural world.

 

The GSI allows companies to share best practices and strategize around shared sustainability challenges. They recognize that success of an individual company can in turn bolster the reputation of the entire sector. Due to this partnership, 40% of the GSI’s members have reached the rigorous ASC standard, meaning they are certified as environmentally and socially responsible producers and retailers.

 

Even large companies like Borealis, the world’s 8th largest plastic producer, are jumping on the sustainability collaboration train. Recently, the company partnered with other European packing corporations like Henkel and Mondi, as well as the German recycling firm APK, in attempts to solve the problem of recycling multi-layer packing. Although they are extremely popular due to their light weight and ability to extend shelf life, multilayer packages consist of layers of polyethylene, making them difficult to separate in ways necessary for reprocessing, resulting in substantial waste.

 

APK has suggested its its newcycling solvent-based system to separate the layers, while Mondi

has designed a low-density polyethylene and is hoping to test it on commercial products, including Henkel’s Persil detergent pods as early as next year.

 

Consumers are becoming more and more attuned to the ways plastics are contributing to pollution and companies are beginning to respond to meet their demands for change. By teaming up, these European corporations are able to join the ranks of socially-minded businesses doing their small part to protect our oceans.

 

When it comes to saving the planet, there is so much work to be done and there is no reason any one company should be trying to do it alone. Collaboration just makes sense. But why should the work stop at the environmental level?

 

Just as these companies did, surely strategic partnerships in other sectors should be able to address world sustainability issues like poverty, access to clean water and health care disparities. Putting competition on the back burner and prioritizing collaboration just might be the solution to our world’s biggest problems. 

United We Understand: EcoPulse 2017 Special Report

The SSC Team August 9, 2018 Tags: , , , , , , , , , , Strategic Sustainability Consulting No comments

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Enjoy this post from the SSC Archives. 

White Paper: United We Understand
This special report released by GreenBiz earlier this year is centered around the idea that words have power. Are you choosing the ones that unify? Or the ones that divide?

In an age filled with divisive rhetoric, sustainability messaging can be a unifying force. Check out this report for ideas about how your company can create sustainability messages that help you connect with your consumer values.

 https://www.greenbiz.com/whitepaper/united-we-understand-eco-pulsetm-2017-special-report

4 Root Causes of Unsustainability

The SSC Team July 31, 2018 Tags: , , , , , , , , , Strategic Sustainability Consulting No comments
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There are 4 reasons why we are unsustainable as a society and in this Alexandre Magnin examines the root causes of unsustainability based on based on science, cycles of nature and social issues.

https://sustainabilityillustrated.com/en/portfolio/4-root-causes-of-unsustainability/

TED Talk: To Eliminate Waste, We Need to Rediscover Thrift

The SSC Team July 19, 2018 Tags: , , , , , , , , , , , , , Strategic Sustainability Consulting No comments
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Everyone loves a good TED Talk! Here’s one of our favorites

Andrew Dent is hitting all the right notes in this talk about reducing our waste creation. Dent believes there should be no such thing as throwing things away because no matter what it is — used take out containers, broken toys or an old pair of undies — it inevitably ends up in a landfill if we dump it. It’s time to get smarter about the way we make, and remake, products. Dent’s focus is centered on the idea of thrifting, basically avoiding the purchase of anything new. His talk also explores advances in material science, like electronics made of nanocellulose and enzymes, which can help make plastic infinitely recyclable.

Facility Managers: Putting Energy & Sustainability Practices to Work

The SSC Team July 17, 2018 Tags: , , , , , , , , , , , Strategic Sustainability Consulting No comments
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In this white paper from GreenBiz, you can learn more about how Facility Managers are prioritizing energy, water, and waste efficiency initiatives in response to current market conditions.

Key sustainability findings from surveyed facilities professionals and market insights on topics including: How Facility Professionals are Utilizing Energy Data to Drive Low/No Cost Efficiency Initiatives; The Role of Right-Sizing and Right-Streaming in Driving Toward Waste Reduction Goals; Go-to Strategies for Water Conservation and more.

 https://www.greenbiz.com/whitepaper/facility-managers-putting-energy-sustainability-practices-work

Big Businesses Making SMARTER Sustainable Choices

The SSC Team July 12, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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When it comes to sustainability, it doesn’t make a lot of sense to focus on making choices that benefit the community if you don’t actually care about the people in it. So the recent announcement by Hershey that it will be launching a Shared Goodness Program aiming to make a positive impact on people’s lives, while also meeting the demands of customers and investors, is admirable.

 

Here’s the thing, anyone can talk the talk, but when companies show that they can actually walk the walk it’s a call for other major corporations (and smaller businesses, too) to take note that focusing on people over profit can work.

 “[We] believe – and prove – that you can be a fierce competitor in the market while operating in a compassionate way…,” said Michele Buck, Hershey’s CEO. With the Shared Goodness Promise, the company pledges to be successful in a way that makes a positive difference.

This desire to improve sustainability isn’t simply driven by wanting to be a good corporate citizen, it is also inspired by other needs such changing consumer preferences in terms of help AND sustainable knowledge. Transparency toward supply chains, packaging and responsibly sourced ingredients are also motivating companies to adjust their methods. For example, Hershey is reimagining some of its core snacks while also working to use more sustainably sourced ingredients – such as cocoa, palm oil, sugar and coconut – and providing consumers with more information by utilizing QR codes on their packaging.

And Hershey is not alone. A recent post from GreenBiz highlighted the ways in which General Mills, McDonalds and Kering are also setting credible, courageous sustainability goals

 

Making bold choices when it comes to sustainability goals is not only a wise business strategy, but also a positive stewardship policy. And there are a lot of ways that businesses can move toward making more sustainable choices.

While many companies have been focused on establishing SMART goals (Specific, Measurable, Attainable, Relevant and Time-based), Jon Dettling the US Director for Quantis, believes that the corporate world should re-evaluate this process and instead creating SMARTER goals (Science-based, Moving the pack, Ambitious, Relevant, Timely, Earth-bound and Reaching out).

Dettling believes that meaningful sustainability goals shouldn’t be focused simply on the individual companies, but also all the partner organizations that they do work with. That means inspiring your suppliers and clients to make changes, too.

McDonald’s announced its first science-based target this year, covering restaurants, offices and supply chain. The commitment covers franchisees, which account for the bulk of McDonald’s-branded restaurants. Since McDonald’s doesn’t produce goods, they can only achieve these goals by working with supply chain partners.

General Mills’ Jeff Hanratty said, "It’s scary to share a goal with someone, and in the same sentence tell them you’re not sure how you’re going to achieve it. But this is science. We didn’t pull it out of the air, it’s what Mother Nature needs from us."

Scientific understanding and data evolve and can be relatively fluid, which means targets must be as too. McDonald’s Rachael Sherman agreed, noting that once people understand the concept, they are much more comfortable with shifting goals.

As big businesses start to embrace these sustainable movements and encourage their partner organizations to do the same, it’s a powerful opportunity to inspire other companies to make meaningful changes to the way they operate. It’s not just about saving money, it’s also about saving the world around us.

Will Technology Help Us All Get Along?

The SSC Team July 5, 2018 Tags: , , , , , , Strategic Sustainability Consulting No comments
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In a world that seems more divided with every passing day, the thought of finding a way to minimize conflict is incredibly appealing.

 

In the recently published Why Can’t We All Just Get Along? MIT scientists Henry Lieberman and Christopher Fry examine why there are wars, mass poverty and other social ills. Their main thesis is that our world is oversaturated with a competitive spirit and this is holding people back from cooperating and working toward solutions to the world’s major problems. But the authors also believe they have found a possible way to turn everything around — by using modern technology to address the root of the problem.

 

Lieberman and Frye believe that scarcity drives the world’s competition, but thanks to recent technological advances — think 3D printing and artificial intelligence — widespread scarcity could come to an end.

 

If so, a post-scarcity world, premised on cooperation, would emerge. Sure it sounds great, but is it actually possible?

Unfortunately we believe there are a few issues that make this concept infeasible. While new technologies can be incredibly beneficial in many ways, they are usually only available to consumers as finished products that must be exchanged for money. Lieberman and Fry’s principle ignores the fact that many of these technologies exist at the expense of other humans and environments in our global economy. The intuitive belief that technology can manifest from money alone, anthropologists tell us, is a culturally rooted notion that ignores the fact that the scarcity experienced by some is linked to the abundance enjoyed only by a few.

We have had a few decades to experience some pretty dramatic technological advances and during this time it has become clear that super-efficient technologies typically encourage an increased use of raw materials and energy, not a reduction in them. Data on the global use of energy and raw materials indicate that absolute efficiency has never occurred: both global energy use and global material use have increased threefold since the 1970s. Therefore, efficiency is better understood as a rearranging of resources expenditures, such that efficiency improvements in one end of the world economy increase resource expenditures in the other end.

 

So if we aren’t on the verge of solving the problem of our competitive society, what are the next steps we need to take in order to improve the way we take care of the global economy and the natural world?

Within each of us are two “beings:” the self-interested being that has been programmed to maximize profit and the more altruistic being who loves to communicate, work for the betterment of others and share. As Lieberman and Fry highlight, our current society is geared toward the first being and our idea of a good life is centered on monetary power. But for the betterment of all society — and our natural resources — we have to move toward the power of our inner altruist.

When it comes to this focus on technology as a way to connect in this global economy, companies need to make a better effort to recognize the environmental cost of technology. Our “digital society” is based on a material- and energy-intensive infrastructure and we must work toward minimizing the negative impacts on the lives of current and future generations by unwittingly encouraging serious environmental instability and associated social problems.

And as more interconnected commons-based businesses continue to emerge around the world, we can work to creating new forms of businesses that empower individuals. As members of this global community it is vital that we become more aware of how the abundance of some is dependent on the work of others, as well as the stability of our natural environments.

While our solutions might not be the same as Lieberman and Fry, we are heartened to think that many among us want to figure out a way to live in a less competitive, more inclusive society. It’s clear that we are connected with our fellow citizens of earth — near and far — and the only way forward is together.

Sustainability Consulting Round-Up: Best of Our Blog from June 2018

The SSC Team July 3, 2018 Tags: , , , , , , , , , , , , , , , , , , , , Strategic Sustainability Consulting No comments
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We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from June.

 

Mining Companies Can Care

 

Triple Bottom Line: The Science of Good Business

 

Keeping Your Sustainability Team Engaged- Words to Live By

 

Taking the Trash to a Whole New Level

  

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Taking the Trash to a Whole New Level

The SSC Team June 28, 2018 Tags: , , , , , , , , , , , , , Strategic Sustainability Consulting No comments
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While we have been recycling certain products for a long time, there have been some pretty amazing innovatinos when it comes to building products on the market. These new materials are taking the idea of a sustainable approach to building to a whole new level. Take for example the creation of luxury building materials from waste. One truly great feature of this upcycling trend is that the new materials are being developed by designers who will use them, which means that they are actually attractive as well as useful.

 

These new materials are being used as substitutes for conventional woods, plastics and stone, and often come in sheet or tile form that are ready to be cut, shaped and manipulated by architects and designers.

 

Really, a Danish company at the forefront of this movement is focused on taking used textiles and transforming them into a sheet material similar to plywood.

 

In fact, companies around the world are coming up with some pretty clever new building materials turning items as basic as bottles and as strange as dirty diapers and sanitary products into materials that can be used for construction.

 

When it comes to embracing sustainable living, those are thinking well outside the box and turning products — like the notoriously hard to recycle plastic grocery bags — into building materials are making incredible strides.  In Building with Waste, which compiles these unique new materials, the authors speculate that, in future, we could end up re-using pretty much everything. This would be pretty darn helpful since we are on track to double municipal waste output by 2025. That’s a pretty terrifying thought.

 

And it isn’t just building materials, there are products being made with carbon dioxide. Collecting CO2 from the world’s smokestacks is hard, but once it has been collected what can be done with the carbon? To address this problem, people have invented technologies that convert captured CO2 into new products — crazy in a great way, right?

 

Solutions so far have included a lot of creative ideas such as converting carbon dioxide into carbon fibers which can be used as lighter-weight alternative to metal to make products like wind turbine blades, race cars, airplanes and bicycles. A company in Calgary is combining CO2 with waste products, such as fly ash left over from burning coal or petroleum coke, to create nanoparticles that can be used as additives for concrete, plastic and coatings to enhance performance and increase efficiency.

 

These innovations and more prove that many in this world are working toward a more sustainable future. We must continue to find creative solutions for reducing waste in order to take care of our most precious resource — the earth.

TEDTalk The Business Benefits of Doing Good

The SSC Team June 21, 2018 Tags: , , , , , , , , Strategic Sustainability Consulting No comments
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Everyone loves a good TED Talk! Here’s one of our favorites

In a talk from earlier this year, social impact strategist Wendy Woods explored assessing the impact the various aspects of business can have on various aspects of society, and how we can make adjustments in order to not only do less harm, but to actually improve things. Woods discusses how executives can move beyond corporate social responsibility to "total societal impact" — which will not only benefit a company's bottom line but also society at large.