Created by a group of third grade students (8 and 9 year olds) from Paris, this video explains what sustainable development means to them and works to inform other children about the issues. Focused on waste, food and transportation, the video focuses on a superhero (Ecoman) and a villain (Dump-it-man), making it perfect for kiddos (or anyone who loves comics).
Everyone loves a good TED Talk! Here’s one of our favorites:
Chad Frischmann believes that if we can take more greenhouse gases out of the atmosphere than we put in is our only hope of averting climate disaster. In this TED Talk he explores current solutions for climate change including the traditional concepts like using renewable energy as well as some lesser-known approaches, such as changes to food production methods, better family planning and improvements to the education of girls. Take a listen and learn more about ways we can work to reverse global warming and create a better world.
It’s clear that companies need to respond the increased pressure to reduce waste in a world that is rapidly running out of resources. At Circularity 19, more than 500 leaders and practitioners will meet to discuss, define and increase the impact of the circular economy. There will be six tracks at the conference: Business Strategy & Innovation, Circular Cities, Design & Materials, Logistics & Infrastructure, Next-Gen Packaging and Standards & Metrics. Registration is open!
For more than 20 years sustainable resource management leader ENGIE Insight has watched as businesses of every size and across every industry have been facing increasing pressure from customers, employees, shareholders, and governmental entities to develop sustainable practices. As businesses evolve in their efforts, they are also developing plans that incorporate sustainability and resource management into their operations. In order to track their efforts, sustainable resource management programs are being implemented more often and are becoming more complex.
ENGIE Insight believes the process has been driven by three forces impacting companies around the globe: digitization, decarbonization, and decentralization.
In an effort to explore how businesses see these global forces influencing the creation, expansion, and complexity of their sustainable resource management plans as well as their greatest opportunity for growth and their biggest challenges ENGIE Insight partnered with Zpryme, a market-research firm, to survey 250 representatives from commercial and industrial businesses and get their perspective. You can check out their findings in From Data to Action: Bridging the Gap on the Three Best Practices for Sustainable Resource Management.
Feel like you don’t totally understand our ecological footprint and how we fit in on the planet? It seems so complex, but Alexandre Magnin explains it wonderfully in this six-minute cartoon. Check it out and see how we can work to reduce our footprint!
It’s not a new concept, but it does seem to be a growing one — the general public’s desires for greener offerings are driving more businesses to use product certification. While branding has long played a big role in decision making when it comes to making a purchase, the rise of “purpose-driven” brands is heartening.
Whether it’s groceries, coffee, clothing or home products, there is a growing awareness among consumers that making more ethical choices when spending money can actually make an impact.
Although we’ve discussed the concept of consumer desires driving the ambitions of a business to “go green” for their clientele in the past, there has been tremendous growth in this area since 2013.
Iaian Patton recently pointed out that during this is a time of intensified feelings about the environmental challenges and climate change issues we are facing as a society it’s clear that consumers are differentiating brands by their authenticity, values and sustainability credentials at an unprecedented rate.
In fact, this rise in mindful buying shows that when it comes to the world of sustainability, customers can be a part of the solution and not just the problem. Recent research by Deloitte showed that nearly 90 percent of millennials believe that a company’s success should be measured not only by it’s financial performance but also by its social and environmental impact.
And to help demonstrate to consumers that a product is working toward being sustainable, many businesses are pursuing more rigorous, industry-recognized certifications, which serve as a tool for those in the same industry to work toward unified standards.
There is simply no doubt that companies have the opportunity to change and influence consumption habits. And this is where corporate responsibility really comes into play.
Patton notes that from a long-term perspective, certification can help ensure the future viability of farming and agriculture, which likely will confront increasing pressures from climate change and socio-economic factors. By applying best practices related to environmental management, worker health and safety, and farm productivity, certified farms are preparing to be able to deliver high-quality, sustainable produce in the future.
Whether it’s in agriculture or another industry, it is never too late to implement your brand’s purpose driven ethics into the marketing strategy.
For many consumers these days, sustainability is basically the same thing as quality. So push your company to make long-term decisions, and we bet your consumers are going to be more apt to buy in.
A new year is around the corner, and it’s important to make the time to take stock of sustainable efforts that are working, as well as those that can be improved. Without much effort, it is clear that we need to continue making global changes to reduce the world’s plastic obsession and subsequent clogging up of our streams, lakes, and oceans with the unrecycled waste.
According to Euromonitor, in 2016 about 480 billion drinks in plastic containers were sold but fewer than half of the containers were collected for recycling. Where did more than 240 billion bottles end up? In landfills, being burned for energy, and being dropped when the user was done with them – ending up making their way to the watershed.
According to the Environmental Protection Agency, of all the plastic made in the U.S. in 2015, less than 10% made it to a recycling center.
Clearly we need solutions.
While the idea of embracing an alternate substance for single serving use items can be appealing, it can also be cost prohibitive. We need a multi-faceted approach to disposable plastic waste reduction that might include:
· Reducing single use plastic consumption as much as possible. Think straws, bags and to-go food containers – they gotta go. Paper, reusable container incentives, and simply figuring out a new way to tote things around can’t be that hard, albeit inconvenient at times.
· Incentive Reverse Vending. Like a traditional bottle deposit, people return plastic bottles into a machine in exchange for things like cash refunds, donations to charity, discounted tickets for movies, paid phone cards, etc.
· Plastic as Currency. Another interesting approach is The Plastic Bank. The Plastic Bank’s founder, David Katz said, “We have built out the largest chain of stores in the world for the ultra-poor, where everything in the store is available to be purchased using plastic garbage. Most proudly, we offer school tuition, medical insurance, Wi-Fi, power, sustainable cooking fuel, high-efficiency stoves and everything else the world needs and can't afford.” While most efforts are focused on getting plastic out of the ocean, Katz hopes that The Plastic Bank will encourage people to keep their plastic waste from going in the ocean in the first place. How does it work? People go door-to-door or through the streets collecting plastic, which they then bring to a Bank locations, where it's weighed and checked for quality, then the value of the plastic is transferred into a personal online account. Plastic becomes money. No one wants to throw money away.
What other innovative plastic reuse and recycling ideas have floated across your Twitter feed? Share them in the comments!
Enjoy this post from the SSC Archives.
Just a few years ago, everyone seemed to have a signature block pleading for the trees – “Don’t print this e-mail for our planet” or “Think before printing this email.”
And then those tree-loving messages mostly disappeared.
Marketing and behavioral research may be indicating that “nudge” marketing, or deliberately manipulating choices to change behavior, may backfire.
Nudges can be condescending If your employees need to print a report, then they need to print the report. Using an email signature line to signal to one another that individuals aren’t capable or committed enough to make green choices without constant reminders can come off as condescending and put employees on the defensive about sustainability communications.
Even when nudges “work,” they may not achieve the ultimate goal To print or not to print, that isn’t the question. When the formerly ubiquitous email signature became popular, maybe companies did see a decrease in paper use for a time. But did the nudge truly make a difference over the long term? Was there a paper use policy in place to create lasting institutional behavioral change? Were employees motivated and engaged enough to carry the behavioral change over to their home lives or their next job? That’s sustainability. Nudge marketing is a blip in the radar.
Nudges may backfire! Imagine putting up a sign in the office restrooms over the paper towel dispenser (100% post-consumer recycled paper towels, mind you) that reads: “Remember: Paper towels were trees once.”
Although you’re trying to nudge employees into using less, thus landfilling less, you may immediately find that employees not only aren’t using less paper in the restrooms, but they’re also not participating in any other office sustainability efforts. What went wrong?
Look at the bigger picture. Employees may be infuriated that the air conditioning is still set at 60 degrees and the building lights are on all night, but “you want us to walk around with wet, clammy hands all day so you can save a few dollars on paper towels?”
Just stop nudging altogether in sustainability efforts. Don’t rely on a potentially condescending, ineffective tool to alienate employees. Instead, try educating employees, involving them in the process, and using motivational tools to create lasting change.
Have you seen workplace or marketing “nudges” that backfired? Let us know in the comments
We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from October.
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Everyone loves a good TED Talk! Here’s one of our favorites:
If you have ever been into a restaurant kitchen, you've likely seen how much food, water and energy are wasted on a daily basis. In his talk, Chef Arthur Potts-Dawson shared his vision to drastically reduce restaurant and supermarket waste. His plan involves creating recycling, composting, and sustainable stations that will benefit the environment and allow for the creation of great food!
This talk was presented at an official TED conference, and was featured by our editors on the home page.