The Business Case for Sustainability
Enjoy this post from the SSC Archives.
Each year we try and start fresh, assuming that our potential clients may be learning about sustainability strategy from a practical implementation standpoint for the very first time.
Even though this post is from our archives, this webinar presented by, SSC President Jennifer Woofter called "The Business Case for Sustainability" presented to the DC chapter of Net Impact a few years back is a great primer on how to identify, calculate, and prioritize social and environmental benefits to organizations.
We recorded the session, and you can watch it here!
Some people still think that implementing sustainability might be great for the company's image, but bad for its bottom line. Nothing could be further from the truth, and you will learn how sustainability makes both Sense and Cents.
Over the course of the webinar we will identify key areas where "going green" can pay off, calculate basic savings opportunities for energy, water, transportation and other issues, and understand basic financial models for calculating return on investment (ROI). We will also discuss how to value a company's reputation, brand image, and stakeholder relationships, as well as how to reduce certain costs borne by the company. We will focus on the following areas and demonstrate with real-life case studies:
- Economic: Promoting business excellence and maintaining the highest ethical standards
- Social: Engaging with community and exemplifying corporate responsibility
- Environmental: Employing green building practices and minimizing carbon emissions
If you found this webinar helpful, you may also want to check out our white paper, Sustainability Through the Value Chain. For a complimentary conversation about the topics in the webinar or white paper, please contact us.