The Secret Step to Effective Carbon Management – Clarify Your Goals
Carbon management is always important, so we thought this blog entry from 2013 was worth another share! Enjoy:
When it comes to managing your company's carbon emissions, it can be difficult to know where to start. Should you send out an email reminding employees to turn off their computers each night? Start researching the more than 80 different carbon accounting software options? Gather your executive team around the board room table to talk about 5-year goals? Hire a consultant? Set aside three days to read through the international standards for carbon accounting and reporting?
If you're not careful, you can end up spinning your wheels and getting nowhere fast.
To help you avoid that ignoble end, we've put together a blog series that outlines our 6-step process for helping clients develop a carbon management program. While the level of time and effort required for each step will depend on the size of your organization and your industry, all organizations should follow basically the same path.
Clarify your goals. This is the very first thing you need to do, and often the most-overlooked. Being crystal clear on your goals for emissions management allows you to:
Be a more effective internal salesman.
When you need to convince your executive team to provide additional support (in terms of budget or simply more of their attention and encouragement), it will be essential to have a compelling "pitch".
Choose the appropriate team.
Carbon management will require support from facilities management, purchasing, finance, communications, and human resources. Knowing the scope and shape of your goals will help you decide who needs to be on your carbon management team.
Designate a carbon leader
Carbon management is a interdisciplinary effort, and you'll need to choose someone to navigate the intra-office politics, collect and vet the data, draft and edit communications, and prioritize competing initiatives. Seniority is not important (although it can be helpful) -- the key is that you need to choose someone with excellent interpersonal skills and a special affinity for juggling multiple projects at the same time.
Later on in the process, when you have to make tough decisions about which eco-initiative to prioritize, you will find it invaluable to be able to compare projects against your program goals.
Do you find your sustainability communications failing? Here are 9 reasons that might be happening.